From the Site
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Take a Trip With the Enigmatic Aries to "SANTA MONICA"
January 30, 2019
Aries' latest sun-soaked venture is the perfect backing soundtrack for coasting down PCH, or any occasion really.
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
Samm Henshaw and EARTHGANG Deliver a Gospel Hip-Hop Sermon in "Church"
January 20, 2019
Don't forget to go to "Church," kids.
If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
January 17, 2019
Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment.
![Jay Wile Turns On the Charm With "2AM" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-wile-ones-to-watch-2.png)
Jay Wile Turns On the Charm With "2AM" [PREMIERE]
January 15, 2019
Every note and sung word of Jay Wile's feels prophesized.
![Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/smino-ones-to-watch-3.JPG)
Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]
January 14, 2019
Catch visionary hip-hop artist Smino in a city near you!
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Lizzo's "Juice" Is Officially Part of Your New Balanced Listening Routine
January 7, 2019
An anthem made for every woman who unapologetically knows and flaunts her worth.
Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
Paris Michael Blends Punk and Hip Hop on His Debut 'PUBLICITY STUNT'
September 11, 2020
Paris Michael's rebellious attitude and ear for gritty and industrial instrumentals make his debut EP, PUBLICITY STUNT, an engaging and memorable listen.
![1$T Takes Us Around The World on "Tokyo Project" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1st OTW_1579648523.jpg)
1$T Takes Us Around The World on "Tokyo Project" [Q&A]
January 21, 2020
We talk to 1$t about his journey through music and around the world.
redveil Takes the Plunge on "diving board"
March 9, 2022
On his latest single, the 17-year-old rapper jumps headfirst into new sonic territory.
Sango and Waldo Establish Themselves as Grand Rapids' Finest on 'Lake Effect'
July 28, 2021
A creative love letter to Grand Rapids, Lake Effect is vying to push Michigan closer to the forefront of hip-hop culture.
Hip-Hop Collective O2worldwide Displays Chemistry and Personality on "WHAT'S THE MOVE"
December 11, 2020
O2worldwide started out as friends casually making music together back in 2018 and has quickly evolved into one of the most exciting contemporary Hip-Hop collectives.
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Childish Major's 'Dirt Road Diamond' Shines Bright
September 6, 2019
South Carolina native Childish Major returns to his roots with his newest release, with features from Ludacris, Earthgang, Buddy, and Tish Hyman.
![blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blackwave-perfume-interview-1660325974.jpg)
blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]
August 12, 2022
blackwave. is made for easygoing summer days spent watching the sunset.
ZPLUTO Talks Sharing Experiences and Reaching for Opportunities
October 13, 2022
“If you’re listening to my music, you’re coming to Pluto with me."
slowthai's 'TYRON' Endorses Personal Growth With Hard-Hitting UK Bangers
February 17, 2021
UK rapper slowthai returns with his sophomore record TYRON, a two-disc project providing fans with over a dozen eclectic tracks.