From the Site
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Take a Trip With the Enigmatic Aries to "SANTA MONICA"
January 30, 2019
Aries' latest sun-soaked venture is the perfect backing soundtrack for coasting down PCH, or any occasion really.
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
Samm Henshaw and EARTHGANG Deliver a Gospel Hip-Hop Sermon in "Church"
January 20, 2019
Don't forget to go to "Church," kids.
If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
January 17, 2019
Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment.
![Jay Wile Turns On the Charm With "2AM" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-wile-ones-to-watch-2.png)
Jay Wile Turns On the Charm With "2AM" [PREMIERE]
January 15, 2019
Every note and sung word of Jay Wile's feels prophesized.
![Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/smino-ones-to-watch-3.JPG)
Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]
January 14, 2019
Catch visionary hip-hop artist Smino in a city near you!
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Lizzo's "Juice" Is Officially Part of Your New Balanced Listening Routine
January 7, 2019
An anthem made for every woman who unapologetically knows and flaunts her worth.
redveil Gives Us "what3ver" We Want In Iridescent New Single
January 6, 2025
“what3ver “ is a stunning display of redveil’s artistic evolution.
Adam Pastel Returns on the Dreamlike "WISH FOR"
April 28, 2021
"WISH FOR" is a song made for white boy summer.
kxvg Breaks Free and Soars to New Heights on 'cloudburst*' EP
May 24, 2021
Inspired by themes of youth, discovery, love, and loss, kxvg delivers a collection of futuristic bangers.
AG Club Is Just Here to Have a Damn Good Time in 'BRODIE WORLD'
May 3, 2024
'BRODIE WORLD' sounds like it was made to glide us into a sticky summer.
Joey Valence & Brae Announce Third Album, HYPERYOUTH, With Electric Double Single
July 15, 2025
A well anticipated follow up to the critically acclaimed PUNK TACTICS and NO HANDS, JVB continues to shine in their maximalist reinterpretation of classic emcee / rapper duo with a refreshing, vibrant style.
Find Some Peace with Peter $un's Live Rendition of "Sometimes" & "Myself"
July 30, 2020
Watch the exclusive premiere of Peter $un's Live Session performance of "Sometimes" and "Myself" performed with a four-piece band below.
Kaelin Ellis Takes Us Through His Project ‘You Are Here, Start.’ Track By Track
June 27, 2024
Ellis constructs a journey, a swagger-filled party bus of beats and synths that make you slow down and actually listen.
![Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tahj-keeton-atlax-1745266683.jpeg)
Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]
April 23, 2025
'Celebrity Jesus' sees Keeton entering a new era of his career and personal life.
Bossa Synthesizes Jersey Club, Pop, and PluggnB in New Banger “Go Crazy”
April 22, 2024
Bossa's new single may just be one of his best yet.
Doechii Takes a Post-Grammys Victory Lap in "Nosebleeds"
February 4, 2025
Doechii is taking home nothing but Ws.