From the Site
![Kofi Reflects on the Past, Present and Future on "Came Up"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kofi-ones-to-watch-2.jpg)
Kofi Reflects on the Past, Present and Future on "Came Up"
January 18, 2019
With an angelic voice and ability to deliver both trap anthems and softer ballads, Kofi proves he has the artistic arsenal to last.
Author:
Chuck Ramos
![Emotional Oranges Concludes 3-Part Love Story in "Hold You Back"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emotional Oranges.png)
Emotional Oranges Concludes 3-Part Love Story in "Hold You Back"
January 18, 2019
"We were inspired by the guitars on Sade's 'No Ordinary Love' all the way over to the drum beat on Drake's 'Just Hold On, We're Going Home.'"
Author:
Alissa Arunarsirakul
![If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar](https://s3-us-west-2.amazonaws.com/onestowatch-v2/loyle-carner-ones-to-watch-2.jpg)
If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
January 17, 2019
Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment.
Author:
Maxamillion Polo
![Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mark-evich-ones-to-watch-4.jpg)
Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Author:
Anna Scholfield
![Jay Wile Turns On the Charm With "2AM" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-wile-ones-to-watch-2.png)
Jay Wile Turns On the Charm With "2AM" [PREMIERE]
January 15, 2019
Every note and sung word of Jay Wile's feels prophesized.
Author:
Chuck Ramos
![MIKNNA Provides an 'Escape' From the Mundane in Conceptual Debut Album](https://s3-us-west-2.amazonaws.com/onestowatch-v2/miknna-ones-to-watch-3.jpeg)
MIKNNA Provides an 'Escape' From the Mundane in Conceptual Debut Album
January 14, 2019
"Wherever your desired destination may be in life, we hope that each piece enlightens the way."
Author:
Maxamillion Polo
![Cub Sport Revisits Their First Love Story in the Ethereal "Party Pill" Video](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cub-sport-ones-to-watch-3.jpeg)
Cub Sport Revisits Their First Love Story in the Ethereal "Party Pill" Video
January 11, 2019
"So, I finally turned the pain of those years into something beautiful and it feels like I'm setting myself free."
Author:
Maxamillion Polo
![Charlotte Cardin's "Drive" Is a Mesmerizing Excursion Worth Taking](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlotte-cardin-drive-ones-to-watch-2.jpeg)
Charlotte Cardin's "Drive" Is a Mesmerizing Excursion Worth Taking
January 9, 2019
There is a mystical quality to Charlotte Cardin's jazz-infused pop.
Author:
Maxamillion Polo
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Author:
Maxamillion Polo
![Jordan Tariff Leaves His Old Self Behind in Moody Visual for "Warning Shot" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordan-tariff-ones-to-watch-2.jpeg)
Jordan Tariff Leaves His Old Self Behind in Moody Visual for "Warning Shot" [PREMIERE]
January 9, 2019
"We wanted it to look and feel isolating, the way a lot of us feel in tough times of our lives. But ultimately strong and ready to take on whatever lies ahead."
Author:
Maxamillion Polo
![keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch](https://s3-us-west-2.amazonaws.com/onestowatch-v2/keshi-ones-to-watch-2_1576596074.jpeg)
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Author:
Maxamillion Polo
![Surfaces Is Quite Possibly the Most Optimistic & Eclectic Indie-Pop Duo To Date](https://s3-us-west-2.amazonaws.com/onestowatch-v2/surfaces-ones-to-watch_1566853506.jpg)
Surfaces Is Quite Possibly the Most Optimistic & Eclectic Indie-Pop Duo To Date
August 26, 2019
Now that Surfaces has two impressive, self-produced albums and a sold-out nationwide tour under their belt, there's no denying that this carefree duo will succeed.
Author:
Alissa Arunarsirakul
![Q Explores Loves and Intimacy in the Otherworldly "Take Me Where Your Heart Is"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/q-take-me-where-your-heart-is_1602259049.jpg)
Q Explores Loves and Intimacy in the Otherworldly "Take Me Where Your Heart Is"
October 9, 2020
Q's latest neo-soul stunner belongs on the <i>Euphoria</i> season two soundtrack.
Author:
Ruby Scott
![If You Love Erykah Badu, These Are 8 Ones to Know](https://s3-us-west-2.amazonaws.com/onestowatch-v2/erykah-badu-ones-to-watch.jpg)
If You Love Erykah Badu, These Are 8 Ones to Know
February 26, 2019
Happy Birthday to the undisputed queen of neo-soul!
Author:
Alissa Arunarsirakul
![KiNG MALA Says Fuck Fuck Boys on "Golden Retriever Boy"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/golden retriever boy Final Cover (1)_1635974972.jpg)
KiNG MALA Says Fuck Fuck Boys on "Golden Retriever Boy"
October 29, 2021
"It's about betrayal and watching someone fall from the pedestal you put them on. It's also about fuck boys... fuck fuck boys."
Author:
Joe Beer
![Meet No Guidnce, the London Group Resurrecting the '90s R&B Boyband Era](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-guidnce-new-artist-discovery-1691688290.jpeg)
Meet No Guidnce, the London Group Resurrecting the '90s R&B Boyband Era
August 10, 2023
No Guidnce touches upon every cornerstone of romance—the yearning, the mourning, the floating, and the falling.
Author:
Jazmin Kylene
![Jenevieve's "Baby Powder" Is Made For Those Late, Sultry Nights](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jenevieve-baby-powder_1585155532.jpg)
Jenevieve's "Baby Powder" Is Made For Those Late, Sultry Nights
March 25, 2020
Goofy, cool, and effortlessly beautiful all in one fell swoop
Author:
Emily Smith
![UMI's "Love Affair" Is a Masterful Blend of Identity Struggles, Love, and Anime](https://s3-us-west-2.amazonaws.com/onestowatch-v2/umi-love-affair_1570653593.png)
UMI's "Love Affair" Is a Masterful Blend of Identity Struggles, Love, and Anime
October 9, 2019
UMI has delivered everything we didn't know we needed.
Author:
Matthew Rudas
![Arlo Parks' "Eugene" Is a Strikingly Confessional Diary Entry](https://s3-us-west-2.amazonaws.com/onestowatch-v2/arlo-parks-eugene_1581543933.jpg)
Arlo Parks' "Eugene" Is a Strikingly Confessional Diary Entry
February 12, 2020
Parks "explores the agony, jealousy, and confusion that comes to light when the lines between platonic and romantic love blur."
Author:
Krista Marina Apardian
![UMI's "Sukidakara" Is a Japanese-Sung Twist on R&B the World Needs to Hear](https://s3-us-west-2.amazonaws.com/onestowatch-v2/umi-stream-ones-to-watch_1571260432.jpg)
UMI's "Sukidakara" Is a Japanese-Sung Twist on R&B the World Needs to Hear
October 16, 2019
UMI embraces her multicultural identity in a bedroom R&B track that plays out like a dream.
Author:
Matthew Rudas