From the Site
Juliet Ivy Heals Her Inner Child in "4 foot 2," Announces Sophomore EP 'tiny but scary'
June 27, 2024
"Girlhood is really present in this project—all the ever-changing, complicated, intertwined emotions of being a young girl."
Kaelin Ellis Takes Us Through His Project ‘You Are Here, Start.’ Track By Track
June 27, 2024
Ellis constructs a journey, a swagger-filled party bus of beats and synths that make you slow down and actually listen.
The Dare Basks in the Indulgent Sleaze of "Perfume" Ahead of Debut Album 'What's Wrong With New York'
June 26, 2024
"Perfume" administers another dose of shameless indie sleaze via a pulsating beat and tongue-in-cheek lyricism.
David Kushner Battles His Inner Demons in "Humankind," Announces Debut Album 'The Dichotomy'
June 26, 2024
"I wanted to depict humankind's struggle between light and darkness. It's something that all of us feel in our own way, and certainly something I feel daily."
OTW Weekly(ish) Rewind: June 2024
June 26, 2024
The latest in all the best music videos... let's rewind!
ROLE MODEL Drops Star-Studded “Look At That Woman” Video
June 25, 2024
“It’s my coping song disguised as a nice, easygoing little jam.”
UPSAHL Turns Up the Heat in "Summer so hot"
June 25, 2024
“Summer so hot” is a laidback banger designed for the hottest moments of the hottest season.
Nemahsis Confidently Shares the Spotlight in "you wore it better"
June 25, 2024
"I believe the 'main character' experience is only possible if one settles for mediocrity, at least once. 'You wore it better' is me living by this truth."
Gracie Abrams’ 'The Secret Of Us' Explores the Relatable Hypocrisies of Heartbreak
June 24, 2024
The Secret Of Us feels like Abrams’ most cathartic, theatrical, and euphoric body of work thus far.
Suki Waterhouse Releases Vintage Summer Anthem "Supersad," Announces 'Memoir of a Sparklemuffin' Album
June 24, 2024
With the success of her music career and the birth of her newborn child, Suki is turning a page in the book of life.
Thoreau And Darci Join Forces For Infectious Multi-Genre "Sick Too"
February 21, 2019
"I think you're perfect when you're broken, don't ever be alright."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
Dounia Delivers a "DELIGHTFUL" Scene in Candlelit Video
December 10, 2019
Although Dounia is only 22, she connects with her listeners in ways not many other musicians can.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Fall Down the Rabbit Hole with Aibai on Her New Self-Titled EP
March 29, 2021
23-year-old Minneapolis producer Aibai has just unveiled her debut EP.
Deaton Chris Anthony and BENEE Team Up For the Nostalgia-Inducing "Goodbuy My Old Life"
June 3, 2022
Deaton is on a mission to make bowling stylish again (and he sounds pretty good doing it).
The Days of RAT BOY Being 'Internationally Unknown' Are History
January 28, 2019
I was trying to find that sweet spot between hip-hop and punk, and Tim [Armstrong] really understands that stuff."
Lil Tecca, mxmtoon, Deb Never, SiR & More | #NowWatching Playlist
August 30, 2019
Follow along for new songs added every Friday.
Bre Kennedy Lights a Beacon of Hope in the Uplifting "Wilburn Street"
May 20, 2021
"After the year we all went through... It feels like we can all connect and celebrate life together again."
Blu DeTiger Exudes an Infectious Confidence on "Blondes"
November 16, 2021
The new single from the bass playing machine arrives alongside her signing to Capitol Records.