From the Site
Kevin Abstract and Lil Nas X Turn Up the Heat in "Tennessee"
May 8, 2024
Originally premiering the collaboration at Coachella, "Tennessee" lives up to its emotional hype.
The Marías Happily Destroy Us All Over Again With "If Only" and "No One Noticed"
May 7, 2024
The Marías continue to drown in their deep ocean blues.
AUDREY NUNA's "Jokes On Me" Is an Entrancing Exploration of Loss
May 7, 2024
“Jokes On Me” keeps a foot in both sides of a loss—the “I’m better off without you,” and the “I miss you.”
Royel Otis Chart Out the Next Wave of Indie Rock in 'PRATTS & PAIN'
May 6, 2024
'PRATTS & PAIN' is a treasure trove of aggressively fun and lovable tracks that perfectly slipstream into summer.
Dayglow Pokes Fun at Perfection in “Every Little Thing I Say I Do”
May 6, 2024
"It’s a toxic and impossible way of being, yet this is the mode I unfortunately tend to be running from in my little homosapien brain."
Julia Fox Makes Iconic Pop Debut With Bewitching "Down The Drain"
May 6, 2024
The queen of reinvention does it again.
Coco Jones' "Here We Go (Uh Oh)" Is a Heart-Striking R&B Stunner
May 6, 2024
“It’s the impossible mission to move on from this chapter, from this person, from this cycle.”
NIKI Teases Forthcoming Album 'Buzz' With the Nostalgia-Invoking "Too Much Of A Good Thing"
May 3, 2024
'Too Much Of A Good Thing" sees NIKI taking cues from classic artists like Joni Mitchell, the Beatles, and Fleetwood Mac.
Gracie Abrams’ “Risk” Is Chaotic Indie-Pop Perfection For the Delulu Girlies
May 3, 2024
If you have ever had a crush on literally anyone ever, then “Risk” is for you.
Ayleen Valentine Walks the Tightrope of Comforting and Haunting in 'little rainbows after death'
May 3, 2024
'little rainbows after death' finds innocence in vulgarity and hope in pessimism.
Bodine Leaves No Strings Attached in “Titerita”
November 5, 2024
“Titerita” reveals a feral, uncaged, dance-inducing energy.
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Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Charlotte OC - "Better Off On My Own" | Live at Black Rabbit Rose
May 30, 2019
Charlotte OC is a one-woman force to behold.
Mahalia's Debut Album Is an Uncompromising Look at 'Love and Compromise'
September 9, 2019
British neo-soul artist Mahalia exists beyond the realm of passing trends and fads.
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
Faye Webster's "I Know I'm Funny haha" Proves That There Is Beauty Behind Pain
June 29, 2021
Webster pairs saccharine euphoria and dreadful insecurity with a songwriting wit that never ceases to amaze.
Rewind: Our 5 Favorite Music Videos of the Last Week
July 26, 2023
From Tessa Violet to RMR, these are 5 music videos you don't want to miss.