From the Site
Mastercard and OnesToWatch Present Season 2 of Their Artist Accelerator Program
April 26, 2024
“The music you make is a part of you. That is why we are so passionate about what we create.”
Brooke Alexx Wants Nothing More Than to Be "Hot Like You"
April 25, 2024
“Being hot is a mindset, so go out and do whatever makes you feel hot!"
Eden Rain Wishes Things Could Have Gone Different in Moody New Single "Great Nothing"
April 25, 2024
"I wrote 'Great Nothing,' about the rise and fall of a frienduationship"
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Grunge Duo Solfcult Celebrate Women With Uplifting New Track "One Of The Pack" | THE NOISE
April 25, 2024
Grunge duo Softcult burst into a joyous celebration of women supporting women in their latest track, "One Of The Pack."
Zoe Ko Leaves No Crumbs in Mouthwatering New Single "EAT"
April 24, 2024
“Not giving a single f*ck about what others think is in. EATING is in.”
Nxdia Channels Obsession, Sacrifice, and Infatuation in the Intoxicating "Jennifer's Body"
April 24, 2024
"...treating yourself as expendable just to have someone's attention for a while…pretty strange, but humans are, aren't they?"
Aries Welcomes Fans Back to 'WELCOME HOME' With 5th Anniversary Deluxe LP
April 24, 2024
Released five years ago, the debut album remains a cathartic anti-pop masterclass.
LAUNDRY DAY Begs the All-Important Question in New Single "Why is everyone a DJ?”
April 23, 2024
After regularly going viral, “Why is everyone a DJ?” feels like an authentic first single for LAUNDRY DAY’s next era.
![Ari Rivera Learns to Let Go in the Gritty but Delicate 'ep 2' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1713829861.jpg)
Ari Rivera Learns to Let Go in the Gritty but Delicate 'ep 2' [Q&A]
April 23, 2024
'EP2' is a shimmering alternative landscape full of songwriting mastery and a boundary-pushing sonic palette.
![10 Questions With Benita on Her New Single "The Worst" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benita-the-worst-1713893266.png)
10 Questions With Benita on Her New Single "The Worst" [Q&A]
April 23, 2024
Benita is yet another artist making Toronto a hotbed for sultry, sexy R&B.
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Tamera's "Helpless" Isn't Your Typical Love Song
February 13, 2026
After an incredible 2025, Tamera is back with her first single of the year, arriving just in time for Valentine’s Day, and it’s clear she’s setting the tone for a new chapter that feels intimate and assured
Claire Rosinkranz Reintroduces Herself On Flowery And Flawless Sophomore LP 'My Lover'
February 16, 2026
Claire Rosinkranz has always had a knack for bottling lightning, with fizzy, sugar-rush hooks that feel like they were crafted for maximum replay value. But on her sophomore album My Lover, she sharpens that instinct into something more dimensional.
Edgehill Release Raw Debut Album 'Ode to the Greyhouse'
February 16, 2026
Ode to the Greyhouse is not about capturing Edgehill in broad brushstrokes. It is about rooms, people, and experiences that stick with you, that are full of humor and tension and quiet revelation.
Ones To Catch: Governors Ball 2026
February 17, 2026
This year’s Gov Ball lineup truly has something for everyone, but what about those names you haven’t heard of?
Genre Bending Gomeroi Artist Rox Lavi pushes boundaries to find his sound.
February 18, 2026
Raised on mum’s singing, Rox Lab has become an artist who moves between rap and indie rock with ease, carrying his story in every line.
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CARR Releases Cathartic "Bang It Out" Ahead Of Upcoming LP | THE NOISE
February 17, 2026
Alt-pop provocateur CARR returns with her most visceral release yet
Getting the Car Started: How Marfa Is Driving Toward Stardom
February 18, 2026
Indie rock/Americana duo Marfa, made up of Bryce Menchaca and Kellen Wall, is steadily building both a catalog and a nationwide fan base since their 2025 debut.
![Bella Litsa’s “Drasticism” Is Mysterious, Inevitable and Undoubtedly Your Next Obsession [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/4_i8_a1538@sandrajamphoto-1771529337.jpg)
Bella Litsa’s “Drasticism” Is Mysterious, Inevitable and Undoubtedly Your Next Obsession [Q&A]
February 20, 2026
I sat down with Bella on a lovely December day to unravel the secrets of "Drasticism" over coffee, understanding the passionate journey that went into creating this incredible debut record.
![You'll Want to Listen to Rising Atlanta R&B Star Naini At Least Twice [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2026-02-19_at6.59.21_p_m-1771556462.png)
You'll Want to Listen to Rising Atlanta R&B Star Naini At Least Twice [Q&A]
February 19, 2026
Curious to dig into her sound more, Naini was kind enough to give us a chance to peel back the curtain on her process, influences, pronging & more.
![Punk Meets Alt-Pop Meets Metal Guitar Riffs in Noshows' Double Single [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/photo_feb122026,94758_a_m(1)-1771611701.png)
Punk Meets Alt-Pop Meets Metal Guitar Riffs in Noshows' Double Single [Q&A]
February 20, 2026
Including tracks "FOMO" and "Last Resort," the band explores anxiety, addiction, growth, and everything in between.