From the Site
Mastercard and OnesToWatch Present Season 2 of Their Artist Accelerator Program
April 26, 2024
“The music you make is a part of you. That is why we are so passionate about what we create.”
Brooke Alexx Wants Nothing More Than to Be "Hot Like You"
April 25, 2024
“Being hot is a mindset, so go out and do whatever makes you feel hot!"
Eden Rain Wishes Things Could Have Gone Different in Moody New Single "Great Nothing"
April 25, 2024
"I wrote 'Great Nothing,' about the rise and fall of a frienduationship"
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Grunge Duo Solfcult Celebrate Women With Uplifting New Track "One Of The Pack" | THE NOISE
April 25, 2024
Grunge duo Softcult burst into a joyous celebration of women supporting women in their latest track, "One Of The Pack."
Zoe Ko Leaves No Crumbs in Mouthwatering New Single "EAT"
April 24, 2024
“Not giving a single f*ck about what others think is in. EATING is in.”
Nxdia Channels Obsession, Sacrifice, and Infatuation in the Intoxicating "Jennifer's Body"
April 24, 2024
"...treating yourself as expendable just to have someone's attention for a while…pretty strange, but humans are, aren't they?"
Aries Welcomes Fans Back to 'WELCOME HOME' With 5th Anniversary Deluxe LP
April 24, 2024
Released five years ago, the debut album remains a cathartic anti-pop masterclass.
LAUNDRY DAY Begs the All-Important Question in New Single "Why is everyone a DJ?”
April 23, 2024
After regularly going viral, “Why is everyone a DJ?” feels like an authentic first single for LAUNDRY DAY’s next era.
![Ari Rivera Learns to Let Go in the Gritty but Delicate 'ep 2' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1713829861.jpg)
Ari Rivera Learns to Let Go in the Gritty but Delicate 'ep 2' [Q&A]
April 23, 2024
'EP2' is a shimmering alternative landscape full of songwriting mastery and a boundary-pushing sonic palette.
![10 Questions With Benita on Her New Single "The Worst" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benita-the-worst-1713893266.png)
10 Questions With Benita on Her New Single "The Worst" [Q&A]
April 23, 2024
Benita is yet another artist making Toronto a hotbed for sultry, sexy R&B.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Bearcubs' "Overthinking" Will Definitely Have You in Your Head
February 10, 2020
Bearcubs combines versatile production, nostalgic lyricism, and beautifully melodramatic sensibilities.
Pink Sweat$ Takes It to the Next Level in Bluesy "I Know" Ahead of 'Volume II' EP
March 4, 2019
The sultry guitars and soothing percussion underneath his sweet crooning are exactly what we needed to confirm that Pink Sweat$ is worth keeping our eyes on.
![Dean Lewis on Debut Album, Bruce Springsteen, and Self-Care [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dean-lewis-ones-to-watch-3.png)
Dean Lewis on Debut Album, Bruce Springsteen, and Self-Care [Q&A]
April 11, 2019
Every song on the album is a narrative of his personal experiences, and the true passion he feels shines through his ingenious songwriting.
Conan Gray's "Checkmate" Hits Like an Adrenaline Shot to a Broken Heart
June 26, 2019
"'Checkmate' is a song that spewed out of me while alone in my bedroom. It took me about four minutes, and I just ugly cried out a whole song..."
Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Peach Tree Rascals Try to Find Their Way Through a Terrible Day in "Things Won't Go My Way"
March 30, 2020
"In the end, we're all just trying our best and it's about acknowledging that."
Kaash Paige Honors Eight Years of "Thinkin Bout You" With "Frank Ocean"
April 17, 2020
Paige not only delivers a dreamlike ode to "Thinkin Bout You" but cements her place in tomorrow's R&B landscape.
RINI Performs Live From Home | All Eyes On(line)
May 21, 2020
Live from home, RINI brings his velvety smooth R&B directly to you.
![Lauren Sanderson Accepts the Love She Deserves in "Frustrated" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lauren Sanderson - otw_1597435403.jpg)
Lauren Sanderson Accepts the Love She Deserves in "Frustrated" [Premiere]
August 13, 2020
Lauren Sanderson's new single "Frustrated" puts a moody hue on the alt-pop sound she does so well.