From the Site
Haiden Henderson Goes to Hell and Back For Love in "hell of a good time"
March 18, 2024
"hell of a good time" is a single wholly true to its name.
The Snuts Find the Joy in the Chaos of Daily Life in 'Milliennials'
March 18, 2024
'Millenials' delves into themes of heartbreak, working life, and the obscurity present within the world.
Tierra Whack Is Everything at Once in Long-Awaited Debut Album 'World Wide Whack'
March 15, 2024
“I hope your only expectation was for me to say how I feel.”
ayleen valentine Recontextualizes What It Means to Be a "sex symbol"
March 15, 2024
“sex symbol” proves that valentine is not only capable of breaking the rules but thrives when the boundaries are nonexistent.
jxdn Questions Everything in "WHAT THE HELL," Announces 'WHEN THE MUSIC STOPS' Album
March 15, 2024
"I went to hell and back since my last album."
Holly Humberstone Frees Herself From the Curse of Perfection in 'work in progress'
March 15, 2024
'work in progress' functions as both a gift to the fans and an ode to vulnerability.
Deb Never and Love Spells Linger on the Bewitching "Dope Sick"
March 15, 2024
"Dope Sick" arrives as the lead single for the highly-anticipated Pigeons and Planes' compilation album 'See You Next Year 2.'
BETWEEN FRIENDS Chase Heartfelt Childhood Nostalgia in "Friends," Announce 'Garage Sale' EP
March 15, 2024
"Everyone gets so serious when you grow up, but that childhood feeling is something we should chase."
Rewind: Our 5 Favorite Music Videos of the Last Week
March 15, 2024
Tune in for this week's lineup of our favorite visuals in up-and-coming music.
The Army, The Navy's 'Fruit For Flies' Plays Out Like Sonic Poetry
March 14, 2024
With its otherworldly soundscapes, angelic vocals, and poetic lyrics, 'Fruit For Flies' is akin to a waking dream.
Johnny Utah Always Kisses His Homies Goodnight | Quick 6
October 31, 2019
Mr. Utah loves E-40 and knows the importance of a memorable New Year's kiss.
Alec Benjamin, Oliver Tree, Teamarr, and More Artists You Should Listen to Now | #NowWatching
May 29, 2020
The best new music playlist on Ones To Watch.
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
Dance With Omar Apollo in the "Ashamed" Music Video And On Tour This Spring
February 27, 2019
Apollo will embark on his The Voyager Tour with support from some OTW favorites: ROLE MODEL, Dreamer Boy, MK Gee & Ambar Lucid.
Christian Kuria Joins Forces With Alex Isley on "Toroka Remix"
March 8, 2021
Following the success of his last record Borderline, Kenyan-American producer and songwriter Christian Kuria is making his mark in 2021 with his newest remix of "Toroka."
Patrick Martin Resurges Onto the Scene With the Cosmic "Dandelion Eyes"
February 21, 2023
“‘Dandelion Eyes’ expresses the longing for the natural world."
SG Lewis and Clairo's New Collaboration Is Anything but a "Throwaway"
March 15, 2019
For all of us who simply could not get enough of SG Lewis and Clairo after their original collaboration.
![Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emotional-oranges-ones-to-watch-2.jpeg)
Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]
March 27, 2019
Operating from a haze of orange mystic, the Los Angeles-based collective is winning over listeners with a groove-laced blend of pop and R&B.
Etta Bond Beautifully Captures The Grey-Area Where Love Resides with 'He's Mine' Album
April 1, 2019
"As soon as I was able to be honest and acknowledge something within myself, especially in music, things changed. This is the most important moment in my life right now."