From the Site
OnesToWatch x Mastercard Artist Accelerator Present Asha Imuno
March 8, 2024
Welcome to the start of the Mastercard Artist Accelerator X OnesToWatch program.
Author:
Ones To Watch Staff
Jean Dawson Pens a Love Letter to Every First-Generation Wanderer With 'Boohoo'
March 7, 2024
'Boohoo' is palpable proof that Dawson is only getting better with time
Author:
Jazmin Kylene
Hans Williams Discovers 'More Than One Way Home' in Emotive Debut EP
March 7, 2024
"Creating this small project has helped me lean into the unfamiliarity of my future while reconciling with my past."
Author:
Alessandra Rincon
Asha Imuno Takes Us Through His Debut Album 'Pins & Needles' Track By Track
March 6, 2024
'Pins & Needles' is a journey of past and future selves; it's a story of growth and rebirth told through hypnotic R&B.
Author:
DJ Connor
Faye Webster Hones in One Her Stirring, Trademark Sound in 'Underdressed at the Symphony'
March 5, 2024
'Underdressed at the Symphony' is a simultaneously intimate yet casual stroll through uncharted territories of the artist’s sound.
Author:
Abby Kenna
april27 Follows Up His Breakout Hit With the Otherworldly “into a g**”
March 4, 2024
april27 is a mad genius.
Author:
Jazmin Kylene
4batz Slows Things Down in the Intoxicating “act iii: on god? (she like)”
March 4, 2024
If you’ve spent any amount of time online over the past six months, then you know just how inescapable 4batz’s music has been.
Author:
Carter Fife
DannyLux Revisits His Debut Album With a Striking Display of ‘EVOLUXIÓN’
March 4, 2024
‘EVOLUXIÓN’ captures the young romantic's essence, not shying away from the pain and vulnerability at the heartbreak of it all.
Author:
Alessandra Rincon
Isaac Dunbar Isn’t Willing to Settle For Second Best in “Backseat Girl”
March 4, 2024
Dunbar possesses a rare quality found in stars of the past.
Author:
Giselle Libby
Yot Club Gets Lost in "Nostalgia" in Sentimental New Single
March 4, 2024
"Sometimes it's nice to just let yourself romanticize the past, this song is about just sort of reveling in that feeling."
Author:
Alessandra Rincon
Colby Lafayette Steps Into His Rockstar Persona on "BEST GUY"
February 25, 2021
Colby Lafayette is exploring new vices on his single "BEST GUY."
Author:
Tyler Borland
conner's "good for nothing" Is an Alternative-Fueled Love Letter
June 3, 2021
conner epitomizes what made the '90s alternative scene so exciting.
Author:
Tyler Borland
KennyHoopla and Travis Barker Fight Self-"Sabotage//" in Intense New Single
June 21, 2023
"'Sabotage' is about becoming so self-aware as a person you end up being restricted by invisible boundaries and blurred lines."
Author:
Alessandra Rincon
Taylor Mecca Delivers a Eulogy to Her Childhood in “growing up sucks”
August 8, 2023
The grass isn't always greener on the other side.
Author:
Chloe Liz
Rewind: Our 5 Favorite Music Videos of the Last Week
February 23, 2024
This week we take a look at a love letter from KiNG MALA, an Afrobeat art show by Dawda, a short film by Rei Brown, and more.
Author:
DJ Connor
skaiwater, Lil Nas X, and 9lives Serve Up a Dose of Digital Nostalgia in "light!"
March 22, 2024
"light!" marks superstar Lil Nas X’s very first career feature.
Author:
Jazmin Kylene
Audrey Nuna Delivers an Otherworldy Hit in "Suckin Up"
August 16, 2024
Consistently singular, Nuna can be trusted to pave her own lane of genre-defying pop and rap.
Author:
Abby Kenna
Fontaines D.C. Return With the Raw, Emotional “It’s Amazing To Be Young”
February 25, 2025
“It’s Amazing To Be Young” is an injection of optimism amidst a chaotic world.
Author:
Hillary Safadi
Suki Waterhouse Can Be Your "Dream Woman"
February 26, 2025
The new single arrives alongside a music video made with her sisters Madeline and Imogen.
Author:
Alessandra Rincon
nobody nobody Proves They Mean Business on "NOTMYFAULT"
September 11, 2020
Following up on their epic debut, the dynamic duo of nobody nobody is back with a vibrant new single, "NOTMYFAULT."
Author:
Joey Legittino