From the Site
Royal & the Serpent Introduces Herself to 2020 With "MMXX"
January 13, 2020
As the new decade begins, Royal & the Serpent is declaring 2020 her best year yet.
Orion Sun, Winona Oak, Conan Gray, and More Artists You Should Listen to Now | #NowWatching Playlist
January 10, 2020
It is 2020! Bring on the new music.
Winona Oak Paints a Portrait of Ethereal Melancholy in 'Closure'
January 10, 2020
In the succinct span of six tracks, Oak demonstrates her undeniable promise.
Easy Life's 'Junk Food' Is a Brilliant Showing of Their Peerless Dexterity
January 10, 2020
Balancing sun-soaked fun with a somber wit, Easy Life's latest mixtape sees them carving out their own niche.
Whethan and STRFKR Embark on a Tron-Inspired Joyride in "Stay Forever"
January 10, 2020
Whethan shows no signs of slowing down.
Conan Gray Shows Off a Softer Side in "The Story"
January 10, 2020
Ahead of his debut album, Gray gets sentimental and personal.
![Jac Ross' "It's Ok To Be Black" Is a Track and Message Everyone Needs to Hear [First Look + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jac-ross-ones-to-watch_1578673933.jpg)
Jac Ross' "It's Ok To Be Black" Is a Track and Message Everyone Needs to Hear [First Look + Q&A]
January 10, 2020
"It's a celebration of perseverance and success. It's my remedy to people to be comfortable in your skin."
Isaac Dunbar Stans Lady Gaga in a Haunting Cover of "Princess Die"
January 9, 2020
Dunbar stans Gaga, and in turn, we stan Dunbar.
The Ivy Is Crafting Riveting Retro Hits With Deep Oklahoma Ties
January 9, 2020
The Ivy is setting the stage to be the next LANY.
Welcome to the Transfixing World of sophie meiers
January 9, 2020
meiers is the Internet's best-kept secret. At least for now.
Amindi and Kari Faux's "Love Em Leave Em" Is the Decade's First Anthem for Ladies
January 9, 2020
Heed the advice of Amindi and Kari Faux. Chase a bag, not a man.
![girl in red Is Telling Her Truth [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-in-red-ones-to-watch-2_1578507704.jpeg)
girl in red Is Telling Her Truth [Q&A]
January 8, 2020
In our first interview of 2020, we speak to girl in red about Greta Thunberg, Billie Eilish, and painting the world in red.
DVNA's Brand of Electro-Soul Is Outright Intoxicating
January 8, 2020
Out of a Gold Coast bedroom in Australia, DVNA is emerging with music that pairs the production prowess of Kaytranada and the lyrical talent of Lily Allen.
Audrey Links Up With Jack Harlow For "Comic Sans" Video
January 7, 2020
Watch Audrey and Jack Harlow trade bars in the video for "Comic Sans."
Tate Tucker Is Reinvigorating a New Generation of Pop-Rap
January 7, 2020
Tucker is creating music as breezy as the place he calls home.
Reaper Is the Anti-Hero Indie Needs
January 7, 2020
Enigmatic, elusive, but undeniably captivating.
Sam Tompkins Is England's Most Promising and Versatile New Act
January 7, 2020
Tompkins blends the sensibility of UK pop with the honest flow of its underground stars.
Nina Nesbitt and Gabrielle Aplin Rediscover Themselves in "Miss You 2"
January 6, 2020
"Miss U 2" is a self-addressed letter written in the hopes of rediscovering long lost dreams, desires, and goals
adobee. Enlists haroinfather for "sent you flowers."
January 6, 2020
"sent you flowers" is a succinct, captivating portrait of love dead on arrival.
Zack Fox the Rapper? An Investigative Report
January 6, 2020
Fox is turning the Internet's best joke into one of hip-hop's most provocative figures.
DeathbyRomy Is Giving Pop a Goth Makeover
January 3, 2020
It is only a matter of time until Romy and her goth aesthetic to carve out a significant niche in the music world.
The 15 Most Important Albums of the 2010s
December 31, 2019
The decade would not have sounded the same without these albums.
The Best of 2019 and Beyond | Staff Picks
December 28, 2019
We look back at the best music, memes, and moments of 2019.
Lil Halima Is Norway's Alternative R&B Icon on the Rise
December 26, 2019
Lil Halima is taking the world by storm one year at a time. 2019 was merely the beginning.
Clinton Kane Isn't Afraid of Feeling Something
December 26, 2019
This is what owning your fears and discovering ways to cope feels and sounds like.
Gigi Perez's “Sailor Song” Sees the Rising Star Yearning in the Eye of the Storm
July 29, 2024
TikTok yearners at large have been begging for “Sailor Song” since it was teased earlier this spring.
Meet 1999 Write The Future, 88Rising's Futuristic Music Collective
February 9, 2024
1999 Write The Future balances nostalgia and futuristic intent to wondrous effect.
Every Song Featured in Euphoria Season 2, Episode 4
January 31, 2022
Happy Euphoria day ✨
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
Meet goodboy noah, an Emerging R&B Sensation
January 28, 2021
We had the chance to *virtually* sit down with emerging R&B singer goodboy noah and learn more about the inspiration behind his music.
beabadoobee Eloquently Moves Forward in “the way things go”
July 19, 2023
"the way things go" is decorated with satin ribbons, prim and proper ballerinas, fresh florals, and all things Sandy Liang.
![Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-ones-to-watch_1567123270.jpg)
Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]
August 29, 2019
With Mexican, Filipino, and Palestinian roots that run deep, Peach Tree Rascals is one of the most hardworking collectives we've had the honor of introducing.
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Peter McPoland Lights the World on Fire With “Digital Silence”
April 11, 2023
"It’s only up from here. No more slowing down, just speeding up. Thank you for waiting for me.”
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Meet Zeph, the Composer of Your Coming-of-Age Soundtrack
February 17, 2022
Zeph is a singer-songwriter, producer, and shitposter that you need in your life.
ThxSoMch Makes a Dark, Intoxicating Breakthrough With “SPIT IN MY FACE!”
November 8, 2022
ThxSoMch is building a home for longing hearts.
Chappell Roan's "Casual" Is a Stirring Pop Stunner That's Hard Not to Get Hooked On
November 1, 2022
"Casual" serves as yet another indicator of Roan's inevitable rise to stardom.
mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection
July 8, 2021
"dumb dumb" is a deceptively idyllic pop diversion that speaks to a much larger, pressing issue.
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
Meet Yuno Miles, the Internet's Favorite Rapper
February 22, 2024
It is impossible to fully understand the tortured genius restless inside Yuno Miles' head
Meet Kiki Rockwell, an Innovative New Artist Fresh to New Zealand's Indie Scene
January 18, 2023
Kiki Rockwell is an innovative new artist fresh to New Zealand’s indie scene.
![Meet Don West, the Aussie Artist Putting His Soul Into Every Song [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/don-west-interview-1738275583.JPEG)
Meet Don West, the Aussie Artist Putting His Soul Into Every Song [Q&A]
January 31, 2025
West is transforming a timeless sound into something his own.
Every Song Featured in Euphoria Season 2, Episode 2
January 17, 2022
The Euphoria soundtrack continues to live up to the hype.
19 LGBTQIA+ Artists You Need to Listen to This PRIDE
June 17, 2021
These artists deserve a spot on your PRIDE playlist and every playlist for that matter.