From the Site
Ninajirachi's 'I Love My Computer' Is a Reverent Love Letter to the Internet and Electronic Music
August 29, 2025
'I Love My Computer' feels like an electric return to form for Ninajirachi.
Quadeca Embarks on a Journey of a Lifetime in 'Vanisher, Horizon Scraper'
August 29, 2025
'Vanisher, Horizon Scraper' sees Quadeca in a perpetual state of transformation.
Christian Hayes Embraces a New Sound and Deep Storytelling with Upcoming Single “Good As It Gets”
August 29, 2025
The country singer is taking new risks in a transformative era of his music career.
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Joey Valence & Brae's HYPERYOUTH Is Like Aging In Reverse [Q&A]
August 28, 2025
We caught the genre-bending duo to hear the latest on the freedom of creative control, their upcoming tour, Mozart & Bon Jovi, and the top tier Cheesecake Factory order.
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BENEE’s Remembers to Stay Sweet on New Single “Cinnamon,” Announces Upcoming Sophomore Album
August 28, 2025
The alt-pop singer is beginning the rollout of her highly anticipated sophomore album Ur An Angel I’m Just Particles.
![greek Finds an Irresistible Amount of Simplicity Amidst the Chaos in 'Cedars Tape' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/greek-cedars-tape-1756190947.jpg)
greek Finds an Irresistible Amount of Simplicity Amidst the Chaos in 'Cedars Tape' [Q&A]
August 27, 2025
greek's music is intimate, warm, and instinctual — an honest extension of all that lives inside him.
ADÉLA Cements Herself as a One of a Kind Solo Pop Star in 'The Provocateur'
August 26, 2025
'The Provocateur' lives up to its namesake. It's daring, unapologetic, and undeniably ADÉLA.
WHATMORE Remain Undefinable in "go!"
August 25, 2025
Bridging elements of rap, jazz, and indie, WHATMORE is carving their own path.
Steve Lacy Returns With "Nice Shoes" Ahead of 'Oh Nice' Album
August 25, 2025
The wait is finally over.
Deki Alem Deliver Feverish Debut Album 'Forget In Mass'
August 25, 2025
'Forget In Mass' is stimulating, sweat-filled, and surreal.
Thoreau And Darci Join Forces For Infectious Multi-Genre "Sick Too"
February 21, 2019
"I think you're perfect when you're broken, don't ever be alright."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
Dounia Delivers a "DELIGHTFUL" Scene in Candlelit Video
December 10, 2019
Although Dounia is only 22, she connects with her listeners in ways not many other musicians can.
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Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Fall Down the Rabbit Hole with Aibai on Her New Self-Titled EP
March 29, 2021
23-year-old Minneapolis producer Aibai has just unveiled her debut EP.
Deaton Chris Anthony and BENEE Team Up For the Nostalgia-Inducing "Goodbuy My Old Life"
June 3, 2022
Deaton is on a mission to make bowling stylish again (and he sounds pretty good doing it).
The Days of RAT BOY Being 'Internationally Unknown' Are History
January 28, 2019
I was trying to find that sweet spot between hip-hop and punk, and Tim [Armstrong] really understands that stuff."
Lil Tecca, mxmtoon, Deb Never, SiR & More | #NowWatching Playlist
August 30, 2019
Follow along for new songs added every Friday.
Bre Kennedy Lights a Beacon of Hope in the Uplifting "Wilburn Street"
May 20, 2021
"After the year we all went through... It feels like we can all connect and celebrate life together again."
Blu DeTiger Exudes an Infectious Confidence on "Blondes"
November 16, 2021
The new single from the bass playing machine arrives alongside her signing to Capitol Records.