From the Site
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Fenne Lily Revisits an Old Wound in the Stirring "Lights Light Up"
January 23, 2023
"Lights Light Up" is one of those rare tracks that both warms and breaks our hearts.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
10 Questions With IDMAN on Their New Single "Hate"
January 23, 2023
IDMAN is making 2023 her "never looking back year."
Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
Eloise’s “Drunk on a Flight” Feels Like a Sunday Morning Reflection
January 20, 2023
“Drunk on a Flight” is the perfect blend of subtle pop and laidback jazz.
Wallows Takes to the Mini Golf Course to Reflect on Fading Love in "Sidelines"
March 8, 2019
This marks the third single from Wallows' forthcoming debut album, Nothing Happens, set to release on March 22.
Crumb Finds the Space Between Psychedelic Daydream and Nightmare in 'Jinx'
June 17, 2019
Crumb's debut arrives as their finest collection of work to date and quite possibly one of the best psych-rock jazz projects of recent memory.
Lauren Sanderson Shows a Softer Side in Her "Hotel Room"
September 24, 2019
Lauren Sanderson's very first single from her debut album has just arrived.
![Dae Zhen Rejects Music Industry Toxicity in "Leave Me Be" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dae-zhen-ones-to-watch_1572279102.jpeg)
Dae Zhen Rejects Music Industry Toxicity in "Leave Me Be" [PREMIERE]
October 28, 2019
"This song is a reminder to myself of who I do this for: myself."
Younger Hunger Share Mesmerizing Single "Pray 4 U"
September 1, 2020
LA alt-pop band Younger Hunger spark some serious self-realization on their latest single "Pray 4 U."
Griff Seeks Escapism and Fantasy in "Black Hole" Music Video
February 3, 2021
.Griff personifies the emptiness of losing someone, relating it to an all-consuming "black hole."
Maisie Peters Has All the Makings of Tomorrow's Breakout Pop Star on "Psycho"
July 1, 2021
"Psycho" sees Peters transform from wear-your-heart-on-your-sleeve hopeless romantic to a veritable radio-ready star.
![Not Better, Understood: a Conversation With Alexander 23 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alexander-23-interview-live_1629405700.jpeg)
Not Better, Understood: a Conversation With Alexander 23 [Q&A]
August 19, 2021
"I feel like asking someone to feel better when they listen to music is kind of a tremendous ask..."
PinkPantheress' 'to hell with it' Is a Euphoric and Wistful Glimpse Into Her World
October 15, 2021
<i>to hell with it</i> is evidence that while PinkPantheress' sound may be distinctive, in no way is it one-dimensional.
![Seint Monet Plays By Her Own Rules on "Wish I Had the Guts" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/seint-monet-interview_1647028277.JPEG)
Seint Monet Plays By Her Own Rules on "Wish I Had the Guts" [Q&A]
March 11, 2022
"Whether it's soul-pop, funk, or even some obscure country-dance shit, if it's a great song, I'm going to release it."