From the Site
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Fenne Lily Revisits an Old Wound in the Stirring "Lights Light Up"
January 23, 2023
"Lights Light Up" is one of those rare tracks that both warms and breaks our hearts.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
10 Questions With IDMAN on Their New Single "Hate"
January 23, 2023
IDMAN is making 2023 her "never looking back year."
Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
Eloise’s “Drunk on a Flight” Feels Like a Sunday Morning Reflection
January 20, 2023
“Drunk on a Flight” is the perfect blend of subtle pop and laidback jazz.
![WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wolf_-_Hoops_1603993396.gif)
WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]
October 29, 2020
Indie-pop singer-songwriter WOLF keeps it "real from the start" in her infectious ode to her friends on her newest release "Hoops."
Junior Mesa's 'Cirque Du Freak' Is Out of Control, and That's the Way He Likes It
August 16, 2021
Plagued equally by a crushing confusion and an undying hope, Junior Mesa channels his feelings of alienation into a standout project.
Rewind: Our 5 Favorite Music Videos of the Last Week
August 9, 2023
From Maeta to Ethan Tasch, these are 5 music videos you don't want to miss.
Rising Star Kara Marni Releases "Young Heart" featuring Russ
July 21, 2020
Kara Marni's light keeps getting brighter with her latest release, "Young Heart"
![Shirazee's "Zaddy" Is An All Out Vibe [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shirazee ones to watch smaller_1598370658.jpg)
Shirazee's "Zaddy" Is An All Out Vibe [Premiere]
August 25, 2020
Shirazee's "Zaddy" is one of the most vibrant Afropop tunes to drop this summer.
iivrson Creates His Own Lane on "Adrenaline"
September 11, 2020
Atlanta's iivrson has a distinct delivery that's impossible to replicate.
Caught in a Romantic High, LA Rapper kxvg Looks to the Future on "Titania"
February 2, 2021
After dropping two full-length projects last year, LA rapper kxvg returns this week with his newest single "Titania."
IAMREBELWILL Acts as a Voice For the Underrepresented in "Addicted"
May 28, 2021
"As a proud queer black man I wanted to create something that gave a voice to my experience and a voice to folks whose stories the majority of time are not told."
Russ Reiss' Latest Alternative-Fueled Single Is "everything"
June 8, 2021
Consider this another solid addition to the growing pop-punk comeback.
KIANA Articulates Love's Darkest Qualities on "Playing with Fire"
August 6, 2019
With unrelenting transparency and powerfully haunting talent, KIANA manages to write some of the best sad songs you've ever heard.