From the Site
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Fenne Lily Revisits an Old Wound in the Stirring "Lights Light Up"
January 23, 2023
"Lights Light Up" is one of those rare tracks that both warms and breaks our hearts.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
10 Questions With IDMAN on Their New Single "Hate"
January 23, 2023
IDMAN is making 2023 her "never looking back year."
Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
Eloise’s “Drunk on a Flight” Feels Like a Sunday Morning Reflection
January 20, 2023
“Drunk on a Flight” is the perfect blend of subtle pop and laidback jazz.
Matthew Chaim Explores the Bitter-Sweet Nuances of Sacrifice in "Tear"
September 30, 2020
On his second solo release of 2020, Matthew Chaim explores the concept of sacrifice in his own life.
Elohim Accepts the Impermanence of Life in Optimistic New Video for "Good Day Bad Day"
October 2, 2020
Reintroducing herself in fully-saturated color for "Good Day Bad Day," Elohim takes on both the highs and the lows that have become increasingly familiar in 2020.
Shane Garcia's "Corner Store Runs" Gives Vintage Styles New Context
January 21, 2021
Shane Garcia's latest single "Corner Store Run" is a poetic depiction of her social anxiety and a stunning display of her vocal ability.
Sedona's Visual for "Leaving the Chapel" Is a Dreamy 80's-Inspired Ode to Tragic Love
February 3, 2021
After the release of their debut EP Rearview Angel last year, Sedona returns to us this week with a visual for "Leaving the Chapel."
Sydney's St. Humain Finally Returns With His "Sick Sad Love Song"
December 6, 2021
The Singapore-born, Sydney-based artist captures all the highs, lows, and timeless nostalgia of prom.
Rewind: Our 5 Favorite Music Videos of the Last Week
June 3, 2022
Last week marks an especially great week for music videos.
Del Water Gap And Arlo Parks Wrap Listeners in a "Quilt Of Steam" Ahead of Upcoming LP
September 7, 2023
"Quilt of Steam" is a sonic hug.
Carly Gibert Won't Waste Her Time Being Your Second Choice in "N2"
November 27, 2023
"N2" sees the rising artist hard launching a newly evolved sound.
Nessa Barrett Confronts Her Cheating Ex in "girl in new york"
December 11, 2023
The dark pop star transforms a moment of infidelity into an understated pop-jazz stunner.
Wunderhorse Search For Freedom in "Silver," Inch Closer to 'Midas' Album
August 6, 2024
"The song is about that ugly side of yourself that you try to keep a secret, but you know it's there because it makes your skin crawl sometimes."