From the Site
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Fenne Lily Revisits an Old Wound in the Stirring "Lights Light Up"
January 23, 2023
"Lights Light Up" is one of those rare tracks that both warms and breaks our hearts.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
10 Questions With IDMAN on Their New Single "Hate"
January 23, 2023
IDMAN is making 2023 her "never looking back year."
Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
Eloise’s “Drunk on a Flight” Feels Like a Sunday Morning Reflection
January 20, 2023
“Drunk on a Flight” is the perfect blend of subtle pop and laidback jazz.
Trousdale Releases Soulful Lead Single “Growing Pains”
January 27, 2025
In “Growing Pains” and throughout their discography, Trousdale holds femininity and fun close.
![Quinnie, On the Want to Believe in Mermaids and Her Latest "hate fuck" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1750978380.jpg)
Quinnie, On the Want to Believe in Mermaids and Her Latest "hate fuck" [Q&A]
June 26, 2025
We had the kind privilege of having quinnie in our small interview nook to dive into her sound, weirdness, generally, and her upcoming album.
half•alive, Ashe, Cavetown, & More | #NowWatching Playlist
August 9, 2019
As our Lollapalooza come down slowly subsides, we take comfort in a jam-packed #NowWatching Playlist to kick off the weekend ahead.
conner Continues to Impress on His New Single "rock bottom"
March 19, 2021
conner has been leading the charge of artists taking alternative punk sounds and reframing them for a new audience.
Krooked Tongue Release Enigmatic Debut EP "No Vacancy Hotel"
February 18, 2022
In the wake of the pandemic, the band spent the last year creating an attention-grabbing rock record.
Kamal. Turns Life's Everyday Trouble Into Stirring Pop-R&B in 'so here you are, drowning'
March 21, 2023
'so here you are, drowning' does everything it's meant to and more.
Maisie Peters Casts a Chart-Topping Spell Over Us in 'The Good Witch'
June 28, 2023
"This is my heart and soul, my blood on the page, the collection of stories that I've managed to capture in the past year. A true chronicle of my life in recent history."
![Point North Wants Us To 'Prepare For Despair' On Apocalyptic Thrid LP [Track by Track] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/point_north_press_photo2022-1692989332.jpg)
Point North Wants Us To 'Prepare For Despair' On Apocalyptic Thrid LP [Track by Track] | THE NOISE
August 25, 2023
The California-based trio is back with a fresh collection of songs that takes listeners on a journey into the apocalypse.
![10 Questions With Hijack Hayley on Their New Single "Pedestrian" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/h_h1-1695764915.jpg)
10 Questions With Hijack Hayley on Their New Single "Pedestrian" [Q&A]
September 26, 2023
No band out of Singapore sounds quite like Hijack Hayley.
Nxdia Channels Obsession, Sacrifice, and Infatuation in the Intoxicating "Jennifer's Body"
April 24, 2024
"...treating yourself as expendable just to have someone's attention for a while…pretty strange, but humans are, aren't they?"