From the Site
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Fenne Lily Revisits an Old Wound in the Stirring "Lights Light Up"
January 23, 2023
"Lights Light Up" is one of those rare tracks that both warms and breaks our hearts.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
10 Questions With IDMAN on Their New Single "Hate"
January 23, 2023
IDMAN is making 2023 her "never looking back year."
Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
Eloise’s “Drunk on a Flight” Feels Like a Sunday Morning Reflection
January 20, 2023
“Drunk on a Flight” is the perfect blend of subtle pop and laidback jazz.
Cian Ducrot Grasps Every Little Special Moment in "Something I Can't Afford"
May 28, 2024
"'Something I Can't Afford' was written in a moment where I was feeling really down about wasting time when fighting with my partner."
Sports Team Reflect on American Gun Culture in Latest Single "Bang Bang Bang"
January 10, 2025
The cinematic and sharp single is deft, harrowing, and poignant.
Alexandra Starr Is Her Most Unapologetic Self in Cheeky Single "Freakalicious"
April 29, 2025
"'Freakalicious' is just you being that girl, confident, sexy, fierce, walking in a room and just being that bitch."
Appleby Opens Up on "Luck"
July 14, 2020
Illinois native Appleby releases a vulnerable ode to self-discovery.
![Cuffed Up Share Live Performance of Donny Darkà¶ff [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Cuffed_Up_-_Donny_Darköff_(live)_1603742622.gif)
Cuffed Up Share Live Performance of Donny Darkà¶ff [Premiere]
October 26, 2020
LA-based indie-punk quartet Cuffed Up has returned with a live version of their song "Donny Darkà¶ff" inspired by a very famous Don.
Modern Tales Takes Us Through Their Debut Album ‘Stars Align’ Track By Track
July 17, 2023
The duo walks us through their cinematic, dance-inducing debut effort.
Quarters Of Change Are "Heaven bound" In Enthralling New Single
October 27, 2023
"'Heaven Bound' is about a period of nihilism, isolation, and addiction. Specifically using addiction to cope."
poptropicaslutz! Reignite a Y2K-Era Love Affair in "Lovers In Arms"
April 22, 2024
Drawing from Y2K pop stardom, indie sleaze, pop-punk, and Soundcloud's rap era, poptropicaslutz! is a tour de force.
Gracie Abrams’ “Risk” Is Chaotic Indie-Pop Perfection For the Delulu Girlies
May 3, 2024
If you have ever had a crush on literally anyone ever, then “Risk” is for you.
Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.