From the Site
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Fenne Lily Revisits an Old Wound in the Stirring "Lights Light Up"
January 23, 2023
"Lights Light Up" is one of those rare tracks that both warms and breaks our hearts.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
10 Questions With IDMAN on Their New Single "Hate"
January 23, 2023
IDMAN is making 2023 her "never looking back year."
Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
Eloise’s “Drunk on a Flight” Feels Like a Sunday Morning Reflection
January 20, 2023
“Drunk on a Flight” is the perfect blend of subtle pop and laidback jazz.
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June3rd Is a Leader of the New Wave
March 9, 2021
Rising LA-based artist June3rd drops his newest single, "POV," off his forthcoming project, 'Jemeni.'
Citizen Go Down Memory Lane In Music Video For "When I Let You Down" | THE NOISE
September 12, 2023
Renowned alternative rock band Citizen take a trip down memory lane on their latest new single, "When I Let You Down."
Between You & Me Announce Release High-Octane "In The Middle" Alongside EP Announcement | THE NOISE
February 23, 2024
"In The Middle" is a classic pop-punk effort with earworm-y hooks that will get stuck in your head from the first listen.
#NowWatching Playlist: 04-12-19
April 12, 2019
New music from Jessie Reyez, Omar Apollo, Oliver Tree, and more.
myKeL's Sound Can't Be Pinned Down on "i don't see a thing"
January 29, 2021
Miami-based artist myKeL pulls influences from a variety of places but applies these influences in a way unique to himself.
Ella Isaacson's "Out of My Head" Is an Ambitious Pop Stunner
August 26, 2021
Ella's latest single is very likely to get stuck in your head.
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Indie Rock Worry Club Dive Into Seasonal Depression On New Single "Nothin" | The Noise
February 3, 2023
Indie alt-rock band Worry Club examine seasonal depression and escapism in their latest single, "Nothin."
KennyHoopla Burts Back Into the Spotlight With the Thunderous “YOU NEEDED A HIT//”
May 19, 2023
The next era of KennyHoopla is here and its more electrifying than ever.
![Indy Finds Herself Again in "East Coast" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/indy-interview-east-coast-1719516761.jpg)
Indy Finds Herself Again in "East Coast" [Q&A]
June 28, 2024
"I knew a lot of people could probably relate to the loss of identity after such a long relationship. Especially in your early 20s, as a woman, and especially going into summer."
![Yam Haus Spark a Magnetic Attraction With "Color You In" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yam-haus-color-you-in-1722449983.jpg)
Yam Haus Spark a Magnetic Attraction With "Color You In" [Premiere]
August 2, 2024
“Color You In” is nostalgic, intimate, and straightforward.