From the Site
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Fenne Lily Revisits an Old Wound in the Stirring "Lights Light Up"
January 23, 2023
"Lights Light Up" is one of those rare tracks that both warms and breaks our hearts.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
10 Questions With IDMAN on Their New Single "Hate"
January 23, 2023
IDMAN is making 2023 her "never looking back year."
Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
Eloise’s “Drunk on a Flight” Feels Like a Sunday Morning Reflection
January 20, 2023
“Drunk on a Flight” is the perfect blend of subtle pop and laidback jazz.
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Ally Salort Embraces Emotional Detours on Coming-of-Age EP Change of Plans
July 23, 2025
Ally Salort’s new EP, Change of Plans, offers a fresh, emotionally charged take on love, self-reflection, and resilience.
Low.bō Lets His Soul Yearn in "blur"
July 23, 2025
“blur” is a haunting ode to a love unfulfilled.
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Haute & Freddy Are Hosting a Carnival and You’re Invited
August 1, 2025
With feathery production and Chappell Roan-esque vocal flip, "Sophie" sounds like the moment you catch a glimpse of someone who used to mean everything…and then they vanish.
![Marta Knight is 'Unbothered' and We're Following Suit [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marta_knight__above__laura_lobos-1747158496.jpg)
Marta Knight is 'Unbothered' and We're Following Suit [Q&A]
May 13, 2025
This Barcelona-based artist blends elements of 90s folk-rock with modern indie pop.
AERI Looks For Relief in Haunting New Single "Okay, Okay"
May 26, 2025
"I wanted to embody the tension between the erratic noise in my head and the movement that gets me through it."
The Moss Embraces The Importance of Self-Reflection with “Darkness"
August 2, 2025
Enthralling indie rock band The Moss shared their shining release “Darkness.”
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Get To Know Gracie in 10 Questions or Less
July 18, 2024
Gracie Moller is a captivating artist from Auckland, New Zealand, whose music is a raw and unapologetic reflection of her inner world.
House Of Protection Set The World Ablaze On New Single "Fire" | THE NOISE
March 27, 2025
With its thrashing guitars, high-pitched sirens, and emphatic lyrics, the song is a testament to the band's relentless punk spirit.
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Arm's Length Celebrates Sophomore Album And Label Signing Announcement With Pessimistic "Funny Face" | THE NOISE
February 17, 2025
The quartet has shared the lead single from their upcoming record which explores how pessimism from a loved one can mold one's overall outlook on life in the long run.
![Evening Elephants New EP Is Carefree.... Very [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/e_e_press_photo(3)-1751033230.jpg)
Evening Elephants New EP Is Carefree.... Very [Q&A]
June 27, 2025
We caught up with Evening Elephants for the latest on their release, working with state-of-the-art producers, and more.