From the Site
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Fenne Lily Revisits an Old Wound in the Stirring "Lights Light Up"
January 23, 2023
"Lights Light Up" is one of those rare tracks that both warms and breaks our hearts.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
10 Questions With IDMAN on Their New Single "Hate"
January 23, 2023
IDMAN is making 2023 her "never looking back year."
Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
Eloise’s “Drunk on a Flight” Feels Like a Sunday Morning Reflection
January 20, 2023
“Drunk on a Flight” is the perfect blend of subtle pop and laidback jazz.
Tropic Gold Are Looking For "A Place Called Euphoria" On Grimy New Single | THE NOISE
December 18, 2024
Showcasing their signature atmospheric sound with a ramped-up harshness, the band has outdone themselves with this powerful and raw release.
Enter the technicolour world of Wah Wah Wah.
July 4, 2025
Enter the technicolour world of Wah Wah Wah a four-piece psychedelic rock outfit pushing sonic boundaries.
Chloe Star's EP Apt. 1101 Is A Battlecry of Alt-Pop Bravado
July 15, 2025
Apt. 1101 is a well-rounded sophomore EP, short and sweet – with enough range of what Star excels at, transcending genre norms by challenging what we expect a modern rocker to sound like and making it so much better.
DURRY Celebrate the Present With A Look Into the Past on Genre-Bending Album, This Movie Sucks
July 22, 2025
Sibling duo Durry are back in action with their genre-blending sophomore album, This Movie Sucks.
We May Have the Hottest Song of the Summer with Ashley Mehta´s “Heat”
August 4, 2025
With her latest release “Heat," we should have all seen the signs that something boiling hot was coming.
The Rions Dig Deep On Breakup Ballad "Maybe I'm Just A Freak"
June 19, 2025
The track is a reflective single that explores the emotional fallout of a relationship breakdown.
Joyful Resistance: Corook at OTW Pride
June 25, 2025
Earlier this month, OnesToWatch brought together a small group of artists and friends for a Pride celebration that felt like one big love letter to queer creativity.
![Fall Into the Trance of Charlotte OC's 'Seriously Love, Go Home' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlotte_o_c_by_stewart_baxter616-1753132886.jpg)
Fall Into the Trance of Charlotte OC's 'Seriously Love, Go Home' [Q&A]
July 21, 2025
We’ve had a sonic crush on Charlotte OC since we caught her at a distant pre-pandemic SXSW set.
Ethereal Folk Provocateur Ha Vay Intoxicates with "Blush"
June 18, 2025
Ha Vay's music, with its deeply personal themes of love and secrecy, creates a profound connection, making us feel understood and part of something larger.
Laufey Conquers Insecurity in "Snow White"
August 13, 2025
It’s only a matter of time before Laufey’s third studio album is out in the world.