From the Site
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Fenne Lily Revisits an Old Wound in the Stirring "Lights Light Up"
January 23, 2023
"Lights Light Up" is one of those rare tracks that both warms and breaks our hearts.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
10 Questions With IDMAN on Their New Single "Hate"
January 23, 2023
IDMAN is making 2023 her "never looking back year."
Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
Eloise’s “Drunk on a Flight” Feels Like a Sunday Morning Reflection
January 20, 2023
“Drunk on a Flight” is the perfect blend of subtle pop and laidback jazz.
-1746651236.jpg)
Charmer Releases Bold "Blue Jay" Ahead Of Long-Awaited Third LP | THE NOISE
April 10, 2025
Michigan indie-punk outfit Charmer skillfully evokes the feeling of revisiting a pivotal moment that divided your life in two on their latest single, "Blue Jay."
YŪNGOLD Release Fiery Debut EP 'Force of Habit'
June 20, 2025
The record is a sweltering dive into alternative rock that's as raw as electrifying.
PARTYOF2 Finds Euphoria in the Chaos of "Just Dance 2"
August 13, 2025
"This song is our way of surviving — using our art to make sense of a world that feels broken."
Royel Otis Plead For a Resolution in "say something"
July 28, 2025
"This is a song about unspoken words."
SYD FOR SOLEN Might Be the Festival You’d Travel to Copenhagen For
August 11, 2025
Chappell Roan, Sam Fender. Khruangbin, Mk.gee, CMAT, Sienna Spiro, English Teacher and many more made their way to Copenhagen this past weekend for SYD FOR SOLEN.
KennyHoopla Tackles Grief In Indie-Alt Track "orphan//"
August 13, 2025
The track calls to his pop-punk roots while weaving in new sonic elements inspired by acts like New Order and the Drums.
![Fly by Midnight Take Us Along The Fastest Time Of Their Lives [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fly-by-midnight-pop-culturalistt-1755185212.jpg)
Fly by Midnight Take Us Along The Fastest Time Of Their Lives [Q&A]
August 14, 2025
Curious about the origins of this excellent pop record, we caught the friends and collaborators prior to their Fall tour, check it out here.
The Aces Mix A Cocktail of Identity & Disco Into Their Record "Gold Star Baby"
August 15, 2025
On their new album The Aces are celebrating all parts of their identities and the fun that comes with living life loud and proud.
Takayoshi Delivers a Burst of Emphatic 'songs that can fit in your pocket'
August 23, 2023
'songs that can fit in your pocket' is no misnomer, emerging as a tidy brief collection of songs that energize, deliver poignantly, and then shift into the next track.
-1755278766.jpg)
Gully Boys Take No BS on Latest Single "Mother" Ahead of Self-Titled LP | THE NOISE
August 15, 2025
The fierce lead single sets a strong tone with its in-your-face refusal to tolerate disrespect, specifically aimed squarely at the men who still don't understand that 'no' is a complete sentence.