From the Site
![Kenny Mason's "Play Ball" Video Is a Punk-Rap Nostalgia Trip](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-play-ball_1623870259.png)
Kenny Mason's "Play Ball" Video Is a Punk-Rap Nostalgia Trip
June 16, 2021
Mason's music is a harmonious synthesis of punk, alternative rock, and Atlanta hip-hop affinities.
Author:
Carter Fife
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Author:
Joey Legittino
![Hope Tala's "Mad" Sublimely Captures a Relationship on the Brink](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hope-tala-mad_1623866644.jpg)
Hope Tala's "Mad" Sublimely Captures a Relationship on the Brink
June 16, 2021
Hope Tala's music is a lucid daydream given sonic form.
Author:
Maxamillion Polo
![Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Skip-Waiters-handgun_1623856183.jpeg)
Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]
June 16, 2021
Rife with staccato bravado familiar to fans of Kendrick Lamar, Skip Waiters delivers on every front.
Author:
DJ Connor
![Carol Ades Memorializes a Snippet of Youth in Debut "I Can't Wait to Be British"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/carol-ades-i-cant-wait-to-be-british_1623785035.jpeg)
Carol Ades Memorializes a Snippet of Youth in Debut "I Can't Wait to Be British"
June 15, 2021
In her debut single, Ades encapsulates a moment of profound self-realization.
Author:
Jessica Thomas
![TANISAKO Reaches New Heights on Sophomore Single "Young & Dangerous"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tanisako-young-and-dangerous_1623782148.jpeg)
TANISAKO Reaches New Heights on Sophomore Single "Young & Dangerous"
June 15, 2021
In the span of two singles, TANISAKO has already established a somber, distinctive sound.
Author:
Tyler Borland
![Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jean-dawson-dummy-video_1623773176.jpeg)
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
Author:
Maxamillion Polo
![Tall Heights Unveil "The Mountain," a Touching Tale of Longing and Loss](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tall-heights-mountain_1623770063.jpg)
Tall Heights Unveil "The Mountain," a Touching Tale of Longing and Loss
June 15, 2021
Every moment of "The Mountain" is spine-chilling.
Author:
Chloe Liz
![BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/between-friends-i-like-when-you-shine_1623697418.jpeg)
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Author:
Maxamillion Polo
![Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year](https://s3-us-west-2.amazonaws.com/onestowatch-v2/deb-never-disassociate_1623691577.jpeg)
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
Author:
Maxamillion Polo
![Joey Valence & Brae Are Breathing New Life Into a Classic Sound](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joey-valence-brae-new-artist-discovery-1657734410.jpg)
Joey Valence & Brae Are Breathing New Life Into a Classic Sound
July 13, 2022
If you've ever once considered yourself a fan of the Beastie Boys, you need to listen to Joey Valence & Brae.
Author:
Alessandra Rincon
![Jeremy Zucker's "always, i'll care" Is a Heavenly Ode to Platonic Love](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jeremy-zucker-always-ill-care_1581114166.jpg)
Jeremy Zucker's "always, i'll care" Is a Heavenly Ode to Platonic Love
February 7, 2020
"It's a song for my friends, whom I love deeply, and a promise to do better."
Author:
Alissa Arunarsirakul
![Armenian Pop Singer Brunette Releases "Love the Way You Feel" in Support of Non-Profit Nvak](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image_1567544139.png)
Armenian Pop Singer Brunette Releases "Love the Way You Feel" in Support of Non-Profit Nvak
September 3, 2019
Nvak works in countries facing social, political, and cultural turmoil to help young students write, record, and distribute their own music.
Author:
Hannah Cotter
![Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It](https://s3-us-west-2.amazonaws.com/onestowatch-v2/freddie-dredd-tik-tok-ones-to-watch_1586962310.jpg)
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Author:
Emily Bird
![Bruno Major and FINNEAS Explore the Intricacies of Soulmates in "The Most Beautiful Thing"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bruno-major-finneas-the-most-beautiful-thing_1588611966.jpg)
Bruno Major and FINNEAS Explore the Intricacies of Soulmates in "The Most Beautiful Thing"
May 4, 2020
"a love letter to the soulmate I've never met."
Author:
Jessica Thomas
![The 25 Artists to Watch in 2022](https://s3-us-west-2.amazonaws.com/onestowatch-v2/2022-artists-to-watch_1642701375.jpg)
The 25 Artists to Watch in 2022
January 17, 2022
Say hello to the Ones to Watch class of 2022 ðŸ'€
Author:
Maxamillion Polo
![tsubi club Makes One Hell of a First Impression With "burbank house"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tsubi-club-burbank-house_1635362047.png)
tsubi club Makes One Hell of a First Impression With "burbank house"
October 27, 2021
"burbank house" may be the debut single from tsubi club but it feels like anything but.
Author:
Maxamillion Polo
![HAPPY PRIDE MONTH! 7 LGBTQ+ Artists On Their Journeys In The Music Industry](https://s3-us-west-2.amazonaws.com/onestowatch-v2/pride-month-ones-to-watch_1559411684_1559673168.jpg)
HAPPY PRIDE MONTH! 7 LGBTQ+ Artists On Their Journeys In The Music Industry
June 1, 2019
We asked some of our favorite rising LGBTQ+ artists to share their experiences maneuvering through the complicated music industry, and how they eventually came out on top.
Author:
Alyssa Yung
![Who Is Jessie Murph?](https://s3-us-west-2.amazonaws.com/onestowatch-v2/who-is-jessie-murph_1649358138.png)
Who Is Jessie Murph?
April 7, 2022
Meet the Gen Z tour de force proving everyone that told her no wrong.
Author:
Ruby Scott
![Catching Up With Cannons Ahead of a Summer to Remember [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cannons-interview-ones-to-watch_1625071147.jpeg)
Catching Up With Cannons Ahead of a Summer to Remember [Q&A]
June 30, 2021
Cannons have gone from posting an ad on Craigslist looking for bandmates to playing festivals across the country.
Author:
Jisselle Fernandez