From the Site
merci, mercy Dances Through the Heartbreak in "Into You"
September 7, 2022
“Into You” playfully balances melancholy lyrics with contagiously danceable melodies.
![Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-true-american-1662571354.jpg)
Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]
September 7, 2022
"‘true american’ is about having maximum fun while also living in a groundhog’s day of your own ignorance and financial turmoil."
Arden Jones Evokes an Endless Summer With 'age tape 8'
September 6, 2022
'age tap 8' makes it feel like summer is just beginning.
Matt Hansen Breaks His Heart
September 6, 2022
"break my heart" is a short and sweet showcasing of Hansen's undeniable promise.
INJI's "MADELINE" Is For the Gals and Chaotic Nights Out
September 6, 2022
“MADELINE” is NYC club culture synthesized.
Maude Latour Searches for Beauty in Loss in "Cyclone"
September 6, 2022
"Cyclone” is a happy-sad bop that feels like the perfect soundtrack to end the summer on.
![Cherie Amour Are “Letting Go” With Stellar New Single [Premiere] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cherie-amour-lettinng-go-1662480430.jpeg)
Cherie Amour Are “Letting Go” With Stellar New Single [Premiere] | The Noise
September 6, 2022
"Letting Go" is an exhilarating amalgamation of disparate influences.
Jenna Raine's Latest Pop Anthem Is Aimed at Your Ex Who “Fumbled the Bag”
September 2, 2022
"It's meant to help them realize that their ex is the one who messed up, not them."
"READY OR NOT," Stevedreez Returns With an Insatiable New Single
September 2, 2022
"READY OR NOT" is an intergalactic ride through rhythm and pleasure.
aldn and Riovaz Link For the Genre-Eschewing Earworm "say what you mean"
September 1, 2022
aldn simply shows no signs of slowing down.
Bodine Leaves No Strings Attached in “Titerita”
November 5, 2024
“Titerita” reveals a feral, uncaged, dance-inducing energy.
![Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Charlotte OC - "Better Off On My Own" | Live at Black Rabbit Rose
May 30, 2019
Charlotte OC is a one-woman force to behold.
Mahalia's Debut Album Is an Uncompromising Look at 'Love and Compromise'
September 9, 2019
British neo-soul artist Mahalia exists beyond the realm of passing trends and fads.
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
Faye Webster's "I Know I'm Funny haha" Proves That There Is Beauty Behind Pain
June 29, 2021
Webster pairs saccharine euphoria and dreadful insecurity with a songwriting wit that never ceases to amaze.
Rewind: Our 5 Favorite Music Videos of the Last Week
July 26, 2023
From Tessa Violet to RMR, these are 5 music videos you don't want to miss.