From the Site
![Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_o_p_c_a_m_p_a_i_g_n_l_e_a_d_h_e_r_o_s_e_l_e_c_t_f_o_r_p_r-1754758129.jpg)
Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]
August 9, 2025
We broke down the album with Lydia, chatting about organically embarking on her solo career, the playfulness of pop music, and how context really is everything.
NERIAH Gives Her "Reasons to Hate You," But We Only Like Her More For It
August 8, 2025
On this album, NERIAH has crafted a wondrous work that will only deepen with repeat spins, and frankly gives us more reasons to love her.
![Meet The Spins, the Unhinged but Self-Assured Jersey Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/our_new_album,“_left_behind”,_is_o_u_t_n_o_w_on_a_l_l_platforms_feels_so_unreal_and_good_to_finally_sh-1754612413.jpg)
Meet The Spins, the Unhinged but Self-Assured Jersey Band [Q&A]
August 8, 2025
Their album, 'Left Behind,' showcases the dynamic of true friends enjoying their creative journey.
Izzy Mahoubi Gets Soulful in New Single “Good”
August 8, 2025
“Good” feels like it’s been pulled straight from Mahoubi’s tear stained diary pages.
BEL Reflects on Modern Dating in New Single “Amor”
August 8, 2025
Singer-songwriter BEL explores the complexities of desire in her latest bilingual single “Amor.”
![WATCH: Big Ass Truck Perform Heavy-Hitting Tracks For ‘Something Loud’ Session [EXCLUSIVE] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/untitled_design(9)-1758142997.jpg)
WATCH: Big Ass Truck Perform Heavy-Hitting Tracks For ‘Something Loud’ Session [EXCLUSIVE] | THE NOISE
August 7, 2025
Watch Big Ass Truck perform "Beef," "Big Ass Beer" and "Cornfed" plus talk about their recent rise in the hardcore scene landing them on multiple big time festivals all across the US.
![Aidan Bissett's 'shut up and love me' Is Playful and Hypersensitive [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2025-04-04_at12.48.44__p_m-1754606388.png)
Aidan Bissett's 'shut up and love me' Is Playful and Hypersensitive [Q&A]
August 7, 2025
The Tampa-born alt-indie artist dives deep in this debut.
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It's 4pm in the Morning Somewhere, If Felicity Has Anything to Do With It
August 7, 2025
Wanting to catch up on the amazing EP and so much more, we spoke to Felicity via the inter webs, and found out whats happens at four in the morning here.
BETWEEN FRIENDS Romanticize Everything in Sophomore Album “WOW!”
August 7, 2025
If you’re looking for electro-pop that pushes ideas forward and celebrates the simple moments in life, prepare to be WOWed by BETWEEN FRIENDS’ transformative sophomore record.
Welcome to the Gauzy Dreamscape of Wisp's Debut Album, 'If Not Winter'
August 6, 2025
Wisp has unveiled their highly anticipated debut album, If Not Winter, that is a fever dream of maximalism, shoegaze, and woefully exquisite angst.
Bodine Leaves No Strings Attached in “Titerita”
November 5, 2024
“Titerita” reveals a feral, uncaged, dance-inducing energy.
![Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Charlotte OC - "Better Off On My Own" | Live at Black Rabbit Rose
May 30, 2019
Charlotte OC is a one-woman force to behold.
Mahalia's Debut Album Is an Uncompromising Look at 'Love and Compromise'
September 9, 2019
British neo-soul artist Mahalia exists beyond the realm of passing trends and fads.
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
Faye Webster's "I Know I'm Funny haha" Proves That There Is Beauty Behind Pain
June 29, 2021
Webster pairs saccharine euphoria and dreadful insecurity with a songwriting wit that never ceases to amaze.
Rewind: Our 5 Favorite Music Videos of the Last Week
July 26, 2023
From Tessa Violet to RMR, these are 5 music videos you don't want to miss.