From the Site
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Beauty School Dropout Deliver an Electrifying Label Debut With "Assassin"
May 25, 2022
If you don't know the name Beauty School Dropout, you're missing out.
![KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kairo-love-letters-to-houston_1653496033.jpeg)
KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]
May 25, 2022
"I'm happy that we... are able to make our music with our skin, our hair, our real appearance, and be confident."
WOAH Take a Dreamlike Step Forward With "Drowning"
May 25, 2022
"We decided to amplify the energy, high production, and synthesizers that we liked in order to experiment and further develop our sound."
Rewind: Our 5 Favorite Music Videos of Last Week
May 24, 2022
Pull up a chair, grab some popcorn, and enjoy.
grentperez Is the Hopeful Romantic We Need
May 24, 2022
Thoughtful, personal, honest, and endearing, grentperez makes music to cure the soul.
ericoda Ascends to Even Greater Heights With 'things with wings'
May 23, 2022
<i>things with wings</i> is an album rife with catharsis, and one that makes the most of its genre-defying star.
BUZZ Questions What It Means to Be "Human"
May 23, 2022
Having penned hits for artists like Kylie Minogue, Hayley Kiyoko, and Katy Perry, we're finally getting to witness BUZZ's talent manifest.
Dear Spring Release Thrashing Single "Newspeak" Ahead Of EP | The Noise
May 23, 2022
"'Newspeak' examines self-destructive tendencies and the struggle of expression in an age of extreme polarization."
Cannon Can't Keep Up With His "College Friends" in New Genre-Spanning Single
May 23, 2022
"I soon came to realize that in trying to be two places at once, I ended up nowhere."
JAWNY Finds Himself Painfully Head Over Heels in "Boy Scout"
September 11, 2023
"Boy Scout" is a slurred and refreshing outing from the idiosyncratic indie pop artist.
Sierra Spirit Pens a Heartfelt Ode to Her Late Grandmother in “i’ll be waiting (pug)”
July 11, 2024
"My grandmother turned everything into a beautiful story, big or small. I wouldn’t be the writer I am today if it weren’t for listening to her.”
Ashe and FINNEAS Debut Their Band, The Favors, With Single, "The Little Mess You Made"
June 10, 2025
Accompanying the release with an album announcement and music video drop, The Favors are just getting started.
Alaina Castillo, Smino, LEISURE, and More Artists You Should Listen To | #NowWatching
August 14, 2020
The Best New Music Playlist by Ones To Watch.
Sam MacPherson's "Routine" is an Elegy for Lost Love
February 10, 2021
With a stunning track exploring life after romance, Sam MacPherson returns to us with "Routine," his first single of 2021.
Jelani Aryeh Teases His Debut Album With the Haunting "From These Heights"
May 19, 2021
"From These Heights" displays a complex new side to the multi-talented artist.
JDM Global's 'SUMMER 21 PACK' Is the Perfect Dose of Indie Rock For the Summer
June 3, 2021
<i>SUMMER 21 PACK</i> may not even hit the eight-minute mark, but what it does manage to do is leave a lasting impression.
Maràa Isabel's "No Soy Para Tà" Is a Captivating Moment of Self-Affirmation
July 2, 2021
Isabel blends a classic R&B charm with a forward-thinking appeal.
Alexander 23's "Hate Me If It Helps" Is a Heart-Rending Search For Closure
February 10, 2022
"Hate Me If It Helps" is a maelstrom of lingering feelings, words left unsaid.
THE BLSSM Steals a Small Moment of Joy in "NOT TODAY," Announces Sophomore EP
March 31, 2022
"'NOT TODAY' echoes both my day-to-day triumphs and anguish."