From the Site
Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Ryan Mack Reminds Us It's Okay to Be "Only Human"
February 15, 2022
"Everybody can fall down and everyone can make mistakes but we will get back up."
347Aidan Plays By His Own Rules on "BAD KIDS"
February 15, 2022
347Aidan is notorious for his genre-bending sound, and "BAD KIDS" is no exception.
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
Every Song Featured in Euphoria Season 2, Episode 6
February 14, 2022
The moment we've all been waiting for is here: Maddy vs. Cassie
Ogi Makes a Bold First Impression With Debut Single "I Got It"
February 12, 2022
"This music represents me coming into myself and not being afraid of saying things I wish I said to other people."
Clubhouse Sets Boundaries and Rebuilds on New Double Single Release
February 11, 2022
Clubhouse's latest goes straight for the heartstrings.
![Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiana-v-heartbreak-on-me_1644604728.JPG)
Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]
February 11, 2022
"Heartbeat on Me" is an infectious, love-filled romp.
Claire Rosinkranz Breaks Free on "i h8 that i still feel bad for u"
February 11, 2022
Have you ever found yourself struggling to fully move on? This is the song for u.
![Meet Rhys Rich, the New Zealand Artist With an Infectious and Soothing Sound [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rhys-rich-interview_1634666555.jpg)
Meet Rhys Rich, the New Zealand Artist With an Infectious and Soothing Sound [Q&A]
October 19, 2021
Alongside a live performance from MEOW in New Zealand, we take a closer look at the rising talent.
![Meet Mo Etc., the Soulful Artist Bringing Her Sound to Wellington [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mo-etc-performance_1643134366.png)
Meet Mo Etc., the Soulful Artist Bringing Her Sound to Wellington [Q&A]
January 25, 2022
Mo Etc. represents a character heavily defined by a DIY ethos and expressions of curiosity.
Forces Collide in Shady Blu and Babyface Ray’s “Topic Of Discussion”
February 9, 2023
SoCal's best-kept secret is out of the bag.
Walter The Producer Curates a Sound All His Own in 'No Substance Mixtape'
July 17, 2023
Walter The Producer feels like a tightly-kept secret ready to burst.
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Obsessed with The Jonas Brothers Reunion? Here are 7 Ones To Know
March 5, 2019
With a forthcoming album and documentary, we're most definitely "Still in Love With You," Jonas Brothers. Here are 7 rising artists you need to know if you agree.
347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
![Pollyanna's "Mars" Is an Adrenaline-Racing Anthem [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Pollyanna-Mars_1651766256.png)
Pollyanna's "Mars" Is an Adrenaline-Racing Anthem [Premiere]
May 5, 2022
"It's gritty, it's heavy, it's loud, it's abrasive, it's explicit, and it's super honest."
![KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kairo-love-letters-to-houston_1653496033.jpeg)
KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]
May 25, 2022
"I'm happy that we... are able to make our music with our skin, our hair, our real appearance, and be confident."
Poppy's 'Choke' Is a Soundtrack to Mayhem
July 2, 2019
Poppy is an electronic pop/rock icon from your worst nightmares.