From the Site
Mallrat Enters a New Era With the Unapologetic "Your Love"
February 4, 2022
"Your Love" is a proclamation of passion and burning desire.
Hope Tala's "Party Sickness" Is a Meme-Inspired Spring Anthem
February 3, 2022
"I wanted it to be an anthem for people who consider themselves to be the life and soul of the party."
BENEE Announces New EP 'LYCHEE' With Sun-kissed Single "Beach Boy"
February 3, 2022
"'Beach Boy' is pure fantasy, set in LA. It's about being happy alone, but still wanting some love."
Wallows Whimsically Navigates Self-Induced Relationship Stress on "Especially You"
February 3, 2022
Wallows' undeniable strength lies in their penchant for delivering emotionally resonant themes packaged in irresistibly upbeat songs.
Pom Pom Squad: A Journey From Packed Apartments to Packed Venues
February 3, 2022
Pom Pom Squad has an unapologetically outspoken vision for indie rock.
![Royal & the Serpent Poises the Uncomfortable Question: 'IF I DIED WOULD ANYONE CARE' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Royal-the-Serpent-interview-if-i-died-would-anyone-care_1643828034.jpeg)
Royal & the Serpent Poises the Uncomfortable Question: 'IF I DIED WOULD ANYONE CARE' [Q&A]
February 2, 2022
"I think the goal in this project specifically is to kill those parts of me - the parts that only care about what other people think about me and just want to be so well-liked."
Bakar Ponders an Ideal Future on "NW3" Ahead of Debut Album
February 2, 2022
Bakar, in all aspects, represents a new class of artistry.
![Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elujay-circumvnt-interview_1643745724.png)
Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]
February 1, 2022
"It's just me telling my story, who I am, and what I went through."
Max Bennett Kelly Navigates Imposter Syndrome on "Fresh Green at the Gallery"
February 1, 2022
"Nobody's making shit like this right now. Maybe ever."
ericdoa Is Living His Best Life on "sad4whattt"
January 31, 2022
With a Euphoria co-sign under his belt, ericdoa has little to be sad about.
Who Is Maxo Kream?
October 6, 2022
Meet the Houston rapper whose come-up story is just beginning.
![Bailey Bryan Takes One Last Look Back With "Tragic" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bailey-bryan-tragic-1669911725.jpg)
Bailey Bryan Takes One Last Look Back With "Tragic" [Premiere]
December 1, 2022
Bryan is a collage of feelings, honesty, and sensuality that hangs precariously balanced.
Godly the Ruler Wants You to Know 'the world is big, get over it'
August 21, 2023
'the world is big, get over it' is a body of work that's equal parts imaginative, eclectic, and electrifying.
Artemas Expands on His Intoxicating, Inescapable Sound With 'pretty'
February 9, 2024
'pretty' is a slow descent into madness.
Jean Dawson Teases Forthcoming Album With Lil Yachty-Assisted “Die For Me”
August 19, 2024
" I no longer have words except for in the songs I write. I hope you feel something.”
![Ari Abdul Delivers a Dark, Cheeky Single in "Dreams" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ari-abdul-dreams-interview-1741745644.jpeg)
Ari Abdul Delivers a Dark, Cheeky Single in "Dreams" [Q&A]
March 12, 2025
"Dreams" marks the beginning and end of an era for the breakout star.
Easy Life's "Nice Guys" Is a Chaotic Masterpiece
October 29, 2019
A naked trump cameo, a religious cult, and an unfazed Easy Life make for one of the best music videos we've seen all year.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
![Casey Conroy and COASTCITY Deliver a Message of Heartfelt Vulnerability in "Best Shoes" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/casey-conroy-best-shoes_1588694543.jpg)
Casey Conroy and COASTCITY Deliver a Message of Heartfelt Vulnerability in "Best Shoes" [Premiere]
May 5, 2020
"It got to a point where I felt so defeated that I just wanted to run home."
Viral Sensation Lil Mariko Returns With the Four Loko-Fueled "Boring"
July 16, 2021
Lil Mariko's "Boring" was written to launch Four Loko Records, which may just be the wildest sentence I've written this year.