From the Site

Meet fakemink, the UK Underground's Next Big Thing
April 30, 2025
fakemink is on a trajectory to truly serve as London’s Saviour.
Author:
Jazmin Kylene

Nate Sib's "keep it up" Positions Him as Pop Music's Next Great Disruptor
April 29, 2025
"keep it up" combines the energy of underground dance music with Sib's predilection for alternative pop experimentation.
Author:
Alessandra Rincon

bLAck pARty Makes Triumphant Return With New Single “Distant Lover”
April 29, 2025
Psychedelic guitar chords and perfectly polished vocals meet in sacred harmony in bLAck pARty's latest single.
Author:
Carter Fife

Teen Mortgage Explore Death and Dogma in Debut Album “Devil Ultrasonic Dream” | The Noise
April 29, 2025
'Devil Ultrasonic Dream' is a cathartic reminder to steer into chaos and embrace everything your parents warned you about.
Author:
Carter Fife
![Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zinoleesky-artist-1-1745966415.jpg)
Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]
April 29, 2025
With his sophomore album, ‘Gen Z’ Azeez Shina Oniyide aka Zino effortlessly mixes serums of divergent genres in a way that is truly impressive & immersive.
Author:
DJ Connor

Alexandra Starr Is Her Most Unapologetic Self in Cheeky Single "Freakalicious"
April 29, 2025
"'Freakalicious' is just you being that girl, confident, sexy, fierce, walking in a room and just being that bitch."
Author:
Alessandra Rincon

Laila Smith Becomes Inanimate in Haunting Single “Diorama”
April 29, 2025
The track is intimate in every way, and serves as the perfect look into Laila’s unique perspective.
Author:
Giselle Libby

d4vd Comes Into Full Bloom in Debut Album 'WITHERED'
April 28, 2025
“You have no idea the blood sweat and tears that came with trying to create this project over the past two years.”
Author:
Jazmin Kylene

PinkPantheress Delivers a Transatlantic Earworm With "Stateside"
April 28, 2025
"Stateside" may just be PinkPantheress' best single yet.
Author:
Jazmin Kylene

Montell Fish Folds Light and Grief into Three Movements in 'Days Are Getting Shorter'
April 28, 2025
'Days Are Getting Shorter' sketches a story about pain, longing, faith, and the parts of ourselves we share only when no one is looking.
Author:
René Cobar

PROM Set Themselves Free in Lush New Single Ahead Of 'Private Dream' EP
January 30, 2024
"We never want to repeat the same project twice, and this one felt like the next progression into what we always wanted PROM to sound like."
Author:
Alessandra Rincon

Kenya Grace Eyes Up Another Smash Hit With the Wistful "It’s not fair"
March 19, 2024
Grace's distinctive fusion of pop and dance feels destined to take over the charts and world.
Author:
Nathan Ahamed
![Cheridomingo Fight Their Demons In New Sun-Soaked Music Video [Premiere] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/9b7a5e1f-83e2-48a2-be9f-294f7e5c38c7-1718207854.png)
Cheridomingo Fight Their Demons In New Sun-Soaked Music Video [Premiere] | THE NOISE
June 12, 2024
Blending elements of indie-rock, pop-punk, and alt rock with an immense passion, the band fights their intrusive inner voices, backed by dynamic instrumentation that explodes right out of the speakers.
Author:
Alessandra Rincon
![Rose Gray, Pop Queen on the Rise, Breaks Down Her Debut Album “Louder, Please” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/press5-1741716848.jpg)
Rose Gray, Pop Queen on the Rise, Breaks Down Her Debut Album “Louder, Please” [Q&A]
March 11, 2025
Rose Gray’s debut record, 'Louder, Please,' grows stronger and finds more ears as the summer season approaches.
Author:
Giselle Libby
![Sons of Daughters - "I Picture You" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sons-of-daughters-live_1584036447.jpg)
Sons of Daughters - "I Picture You" [Live + Interview] | Northside Sessions
March 12, 2020
Sons of Daughters bring their latest single "I Picture You" to life.
Author:
Maxamillion Polo

Hip-Hop Collective O2worldwide Displays Chemistry and Personality on "WHAT'S THE MOVE"
December 11, 2020
O2worldwide started out as friends casually making music together back in 2018 and has quickly evolved into one of the most exciting contemporary Hip-Hop collectives.
Author:
Tyler Borland
![MEYY Conjures Up the Ethereal World of 'Neon Angel' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/meyy-interview_1639768262.jpg)
MEYY Conjures Up the Ethereal World of 'Neon Angel' [Q&A]
December 17, 2021
<i>Neon Angel</i> is a celebration of love and all of its contours.
Author:
Ruby Scott
![Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Author:
Maxamillion Polo

Dayglow, Charlotte Lawrence, Lauren Sanderson & More | #NowWatching Playlist
September 27, 2019
Following Dayglow's "Nicknames" is a moody number by our pop princess Charlotte Lawrence, a softer side of Lauren Sanderson, and much more.
Author:
Yasmin Damoui

beabadoobee, Ghetto Sage, Sasha Sloan, and More Artists You Should Listen to Now | #NowWatching Playlist
October 18, 2019
New Music Friday has never sounded better.
Author:
Maxamillion Polo