From the Site
The Best of 2021, According to the Ones to Watch Staff
December 27, 2021
This is 2021, as we experienced it.
Author:
Staff
Sadie Jean Wears Her Heartbreak on Her Sleeve on the Viral "WYD Now?"
December 24, 2021
"WYD Now?" forces listeners to reflect on their own personal journies of love and heartbreak.
Author:
Nathan Ahamed
MEYY Conjures Up the Ethereal World of 'Neon Angel' [Q&A]
December 17, 2021
<i>Neon Angel</i> is a celebration of love and all of its contours.
Author:
Ruby Scott
Swansea Skag Trades Addiction For Connection on 'you'll be dead before you know it'
December 17, 2021
Swansea Skag is experimental, raw, and refreshingly authentic.
Author:
Nathan Ahamed
Imad Returns to His Roots on the Samia-Assisted "Makan"
December 17, 2021
"It's through these moments where you learn the most about yourself, your craft and appreciate the small things in life."
Author:
Joe Beer
Oliver Tree Taps Trippie Redd & Ski Mask The Slump God For Ruthless "Life Goes On" Remix
December 17, 2021
Life goes on and on and on and so do the remixes.
Author:
Arielle Lana LeJarde
Making (Not Raw) Fried Chicken With payton | Bone Apple Tea
December 16, 2021
payton may have a knack for racking up fans in the millions but can he cook chicken all the way through?
Author:
Ruby Scott
Tierra Whack Is Once Again Proving Herself a Genre-Spanning Visionary
December 16, 2021
Whack consistently delivers on a multidisciplinary vision in a way that few of her peers can match.
Author:
Carter Fife
Meet Yu Su, the Multicultural Electronic Artist Blending the East and West
December 15, 2021
Born and raised in Kaifeng, China, Yu Su (è‹çމ) is creating electronic music all her own.
Author:
Natalie Lei
MYKA's "gucci bloom" Is a Bittersweet Ode to Sudden Heartbreak [Q&A]
December 15, 2021
"Anyone who listens to my music and relates, I call them 'unknown' because that's how it feels. That's what the fear is."
Author:
Chloe Liz
Softcult Prove Themselves Masters of Ambience With 'See You In The Dark'
March 27, 2023
'See You In The Dark' is the indie shoegaze soundtrack of your dreams
Author:
Abby Kenna
maxime. Introduces Himself as a Promising Indie Pop Experimentalist in 'mile end (kiss ur friends)'
April 14, 2023
'mile end (kiss ur friends)' is a sonic journey they won’t soon forget.
Author:
Giselle Libby
Windwaker’s “Fractured State of Mind” is The Headbang Anthem for the Broken Hearted | THE NOISE
February 5, 2024
Simultaneously brutal and beautiful, the ferocious new track explores the aftershocks of lost love and is sure to be an instant hit for those in need of a therapeutic rage session.
Author:
Allissa Williams
Dora Jar Explores Personhood in Ethereal Single "She Loves Me"
May 14, 2024
"This song is an ode to the girl I wish I could be."
Author:
Alessandra Rincon
Pale Waves Returns With the Hopelessly Romantic "Perfume," Announces New Album 'Smitten'
June 13, 2024
“It's queer, feminine and romantic and it encapsulates the essence of ‘Smitten.’”
Author:
Alessandra Rincon
Marion Raw's “You Gotta” Buzzes with Nostalgia in Retro Music Video
August 27, 2024
Loving Marion Raw's latest release, "You Gotta," is easy. We've been wowed by its elegant simplicity, and had to know more. Read ahead to hear more about the song and cohesively vibey video here, from the artist herself
Author:
DJ Connor
Taylor Acorn And Charlotte Sands Bring Fire-And-Ice Energy in "Final Nail" Music Video | THE NOISE
October 15, 2024
Pop-punk powerhouses Taylor Acorn and Charlotte Sands come together on their new collaborative single, "Final Nail."
Author:
Alessandra Rincon
BODHI Embraces It All in Smooth New Single “Velvet Blues”
April 18, 2025
Full of slightly distorted guitars and soft drums, “Velvet Blues” invites the listener in and doesn’t challenge them in its composition.
Author:
Rebeccah Blau
d4vd Comes Into Full Bloom in Debut Album 'WITHERED'
April 28, 2025
“You have no idea the blood sweat and tears that came with trying to create this project over the past two years.”
Author:
Jazmin Kylene
Dora Jar Lets Go of Feeling Lost in “The Explorer”
June 13, 2025
The track is both deeply personal and universally comforting, allowing Dora to effortlessly pull listeners into her ethereal universe of quiet introspection.
Author:
Chancey Stefanos