From the Site
The Best of 2021, According to the Ones to Watch Staff
December 27, 2021
This is 2021, as we experienced it.
Author:
Staff
Sadie Jean Wears Her Heartbreak on Her Sleeve on the Viral "WYD Now?"
December 24, 2021
"WYD Now?" forces listeners to reflect on their own personal journies of love and heartbreak.
Author:
Nathan Ahamed
MEYY Conjures Up the Ethereal World of 'Neon Angel' [Q&A]
December 17, 2021
<i>Neon Angel</i> is a celebration of love and all of its contours.
Author:
Ruby Scott
Swansea Skag Trades Addiction For Connection on 'you'll be dead before you know it'
December 17, 2021
Swansea Skag is experimental, raw, and refreshingly authentic.
Author:
Nathan Ahamed
Imad Returns to His Roots on the Samia-Assisted "Makan"
December 17, 2021
"It's through these moments where you learn the most about yourself, your craft and appreciate the small things in life."
Author:
Joe Beer
Oliver Tree Taps Trippie Redd & Ski Mask The Slump God For Ruthless "Life Goes On" Remix
December 17, 2021
Life goes on and on and on and so do the remixes.
Author:
Arielle Lana LeJarde
Making (Not Raw) Fried Chicken With payton | Bone Apple Tea
December 16, 2021
payton may have a knack for racking up fans in the millions but can he cook chicken all the way through?
Author:
Ruby Scott
Tierra Whack Is Once Again Proving Herself a Genre-Spanning Visionary
December 16, 2021
Whack consistently delivers on a multidisciplinary vision in a way that few of her peers can match.
Author:
Carter Fife
Meet Yu Su, the Multicultural Electronic Artist Blending the East and West
December 15, 2021
Born and raised in Kaifeng, China, Yu Su (è‹çމ) is creating electronic music all her own.
Author:
Natalie Lei
MYKA's "gucci bloom" Is a Bittersweet Ode to Sudden Heartbreak [Q&A]
December 15, 2021
"Anyone who listens to my music and relates, I call them 'unknown' because that's how it feels. That's what the fear is."
Author:
Chloe Liz
All FRENSHIP and Lauren Sanderson Want You to Do Is "Try"
November 1, 2021
Try" is a perfect example of FRENSHIP's clear craft.
Author:
DJ Connor
Dear Spring Release Thrashing Single "Newspeak" Ahead Of EP | The Noise
May 23, 2022
"'Newspeak' examines self-destructive tendencies and the struggle of expression in an age of extreme polarization."
Author:
Alessandra Rincon
flowerovlove's 'A Mosh Pit in the Clouds' Is a Coming-of-Age Daydream Come True
November 14, 2022
It’s rare to see someone early in the discovery of themselves be so sure of their sound and truth.
Author:
Jazmin Kylene
Wallice Announces Forthcoming EP 'Mr Big Shot' With the Thunderous "Best Friend"
April 4, 2023
Every new era of Wallice brings with it marked, praise-worthy growth.
Author:
Alessandra Rincon
Diamond Ray Leaves Us “Dizzy” With Her Debut Single
August 21, 2023
In her debut single, the Kentucky native offers up a perfectly curated blend of 2000’s and contemporary pop and R&B.
Author:
Carter Fife
LIA LIA Channels Her Rage in Riotous New Single "Shut Up!"
July 29, 2024
"shut up!" weaves together alternative music influences, hypermodern internet culture, and blistering punk riffs.
Author:
Alessandra Rincon
Ahead of Debut EP, Samara Cyn Hops on a Horse For “Sinner” Visual
October 14, 2024
“Sinner” is an important reminder that few artists, if any, are poised to be “next up” like Samara Cyn is.
Author:
Carter Fife
Sara Sloan's ‘Hunted’ Music Video Gives brat but for Horsegirls
February 12, 2025
“Hunted” feels like the opening chapter of a much bigger story—one that’s steeped in mystery, catharsis, and a relentless hunger for self-discovery.
Author:
Nicole Céré
88rising, Nilüfer Yanya, ROLE MODEL, and More Artists You Should Listen to Now | #NowWatching Playlist
October 11, 2019
88rising's new album is here. Check it and all the best new music out in this week's playlist.
Author:
Maxamillion Polo
Stay Over's New Video Is a Reminder That It's Okay to Not Always Feel "Happy" [Premiere]
April 21, 2020
"Asking questions. Searching for answers. Trying to figure myself out. Accepting who I am and being okay with it."
Author:
Maxamillion Polo