From the Site
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
Author:
Chloe Robinson
![Tahj Keeton's 'SARF' is a Risky and Psychedelic Rap Album Unlike Its Contemporaries](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sarf - otw_1597187826.jpg)
Tahj Keeton's 'SARF' is a Risky and Psychedelic Rap Album Unlike Its Contemporaries
August 11, 2020
Tahj Keeton's SARF s aggressive, grungy and versatile.
Author:
Tyler Borland
![Victoria Monét Serves Us an Authentic Fierceness in 'JAGUAR'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/victoria-monet-jaguar_1597185945.jpg)
Victoria Monét Serves Us an Authentic Fierceness in 'JAGUAR'
August 11, 2020
In <i>JAGUAR</i>, Monét shows us there is power to be found in freedom, confidence, and being yourself.
Author:
Krista Marina Apardian
![SÅl's Debut Single "Things End as They Begin" Demands Attention](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOL - otw_1597187861.jpg)
SÅl's Debut Single "Things End as They Begin" Demands Attention
August 11, 2020
"Things End as They Begin" is a beautifully sung electronic pop masterpiece that makes new artist SÅl seem like a seasoned veteran.
Author:
Tyler Borland
![Omar Apollo Reminds Us to "Stayback" and Protect Our Energy](https://s3-us-west-2.amazonaws.com/onestowatch-v2/omar-apollo-stayback-ones-to-watch_1597184496.jpg)
Omar Apollo Reminds Us to "Stayback" and Protect Our Energy
August 11, 2020
We all hear about the importance of physical distancing, but Apollo reminds us of the importance of giving our emotions space to breathe.
Author:
Krista Marina Apardian
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
Author:
Lexi Vaganos
![BENEE Channels an Adorable, Slimey Muse For "Snail"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benee-snail_1597116281.jpg)
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
Author:
Ruby Scott
![SG Lewis Partners With Robyn and Channel Tres For Hypnotic Dance Track "Impact"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sg-lewis-robyn-channel-tres-impact_1597078929.jpg)
SG Lewis Partners With Robyn and Channel Tres For Hypnotic Dance Track "Impact"
August 10, 2020
"Channel is an artist I believe will go on to create a musical legacy as important as the one Robyn has already created, and to have the two of them on this record together is insane."
Author:
Maddy Quach
![Kyle Dion Ushers In A New Era With Double Singles](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Kyle Dion onest to watch smaller_1597067165.jpg)
Kyle Dion Ushers In A New Era With Double Singles
August 10, 2020
Kyle Dion drops off two new records.
Author:
Precious Kato
![Joey Valence & Brae Are Breathing New Life Into a Classic Sound](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joey-valence-brae-new-artist-discovery-1657734410.jpg)
Joey Valence & Brae Are Breathing New Life Into a Classic Sound
July 13, 2022
If you've ever once considered yourself a fan of the Beastie Boys, you need to listen to Joey Valence & Brae.
Author:
Alessandra Rincon
![Jeremy Zucker's "always, i'll care" Is a Heavenly Ode to Platonic Love](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jeremy-zucker-always-ill-care_1581114166.jpg)
Jeremy Zucker's "always, i'll care" Is a Heavenly Ode to Platonic Love
February 7, 2020
"It's a song for my friends, whom I love deeply, and a promise to do better."
Author:
Alissa Arunarsirakul
![Armenian Pop Singer Brunette Releases "Love the Way You Feel" in Support of Non-Profit Nvak](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image_1567544139.png)
Armenian Pop Singer Brunette Releases "Love the Way You Feel" in Support of Non-Profit Nvak
September 3, 2019
Nvak works in countries facing social, political, and cultural turmoil to help young students write, record, and distribute their own music.
Author:
Hannah Cotter
![Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It](https://s3-us-west-2.amazonaws.com/onestowatch-v2/freddie-dredd-tik-tok-ones-to-watch_1586962310.jpg)
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Author:
Emily Bird
![Bruno Major and FINNEAS Explore the Intricacies of Soulmates in "The Most Beautiful Thing"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bruno-major-finneas-the-most-beautiful-thing_1588611966.jpg)
Bruno Major and FINNEAS Explore the Intricacies of Soulmates in "The Most Beautiful Thing"
May 4, 2020
"a love letter to the soulmate I've never met."
Author:
Jessica Thomas
![The 25 Artists to Watch in 2022](https://s3-us-west-2.amazonaws.com/onestowatch-v2/2022-artists-to-watch_1642701375.jpg)
The 25 Artists to Watch in 2022
January 17, 2022
Say hello to the Ones to Watch class of 2022 ðŸ'€
Author:
Maxamillion Polo
![tsubi club Makes One Hell of a First Impression With "burbank house"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tsubi-club-burbank-house_1635362047.png)
tsubi club Makes One Hell of a First Impression With "burbank house"
October 27, 2021
"burbank house" may be the debut single from tsubi club but it feels like anything but.
Author:
Maxamillion Polo
![HAPPY PRIDE MONTH! 7 LGBTQ+ Artists On Their Journeys In The Music Industry](https://s3-us-west-2.amazonaws.com/onestowatch-v2/pride-month-ones-to-watch_1559411684_1559673168.jpg)
HAPPY PRIDE MONTH! 7 LGBTQ+ Artists On Their Journeys In The Music Industry
June 1, 2019
We asked some of our favorite rising LGBTQ+ artists to share their experiences maneuvering through the complicated music industry, and how they eventually came out on top.
Author:
Alyssa Yung
![Who Is Jessie Murph?](https://s3-us-west-2.amazonaws.com/onestowatch-v2/who-is-jessie-murph_1649358138.png)
Who Is Jessie Murph?
April 7, 2022
Meet the Gen Z tour de force proving everyone that told her no wrong.
Author:
Ruby Scott
![Catching Up With Cannons Ahead of a Summer to Remember [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cannons-interview-ones-to-watch_1625071147.jpeg)
Catching Up With Cannons Ahead of a Summer to Remember [Q&A]
June 30, 2021
Cannons have gone from posting an ad on Craigslist looking for bandmates to playing festivals across the country.
Author:
Jisselle Fernandez