From the Site
![Fall Into the Trance of Charlotte OC's 'Seriously Love, Go Home' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlotte_o_c_by_stewart_baxter616-1753132886.jpg)
Fall Into the Trance of Charlotte OC's 'Seriously Love, Go Home' [Q&A]
July 21, 2025
We’ve had a sonic crush on Charlotte OC since we caught her at a distant pre-pandemic SXSW set.
Korean Electronic Artist CIFIKA is in a Lane Entirely of Her Own!
July 20, 2025
Korean electronic artist CIFIKA is in a lane entirely her own, crafting immersive soundscapes that blend otherworldly vocals, bold production, and a deep sense of cultural identity.
Whiskey Lies & Alibis: William Beckmann’s New Album Blends Heartache and Honky-Tonk Truths
July 19, 2025
William Beckmann’s major-label debut album, Whiskey Lies & Alibis, beautifully combines traditional country music with the rich roots of South Texas.
![From Situationships to Opening For Olivia Rodrigo, Ruti Gives Us the Latest [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maybe_i_got_it_wrong_single_art-1752938826.jpg)
From Situationships to Opening For Olivia Rodrigo, Ruti Gives Us the Latest [Q&A]
July 19, 2025
Their recent single, "Maybe I Got It Wrong," is a dreamy genre-bending tune.
![Step Inside the Allure of zekiizo, If You Dare [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zekiizomusic_1752850420_3679498472794371614_59859804523-1753134232.jpg)
Step Inside the Allure of zekiizo, If You Dare [Q&A]
July 18, 2025
Wanting to learn more from this amorphous talent infusing mystery into downtempo pop, we sat down with her in NYC.
The Favors' "The Hudson" Is A Melancholic Homage to New York
July 18, 2025
The Favors, without question, continue to showcase their effervescent, narrative-rich sound with this second release.
The Aces continue to shine in latest single “Twin Flame”
July 18, 2025
The upbeat disco pop single dives into the complex feelings of holding on to something you should probably let go of.
Gatlin Teases Debut Album with Latest Single “Jesus Christ and Country Clubs”
July 17, 2025
Gatlin is continuing to reflect on her time growing up queer in the South in her latest single “Jesus Christ and Country Clubs.”
Dasha Writes an Ode to Her Younger Self in “Oh, Anna!”
July 17, 2025
Using her newfound confidence from success to find her sound, Dasha is consistently proving herself as a country singer-songwriter who’s undoubtedly one to watch.
![On 'George,' Jake Minch Recoils, Self-Loathes, Falters, and Learns to Love Through His Growing Pains [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-_minch-by-_adali-_schell-2-1170x780-1753134366.jpg)
On 'George,' Jake Minch Recoils, Self-Loathes, Falters, and Learns to Love Through His Growing Pains [Q&A]
July 17, 2025
In this in-depth discussion on Minch's album, we learn about middle-of-the-country syndrome, a Kurt Vile obsession, and sleeping with the door open.
![Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stars-and-rabbit-naked-king_1582571269.jpg)
Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]
February 24, 2020
The Indonesian duo crafts an infectious blend of indie pop and indie rock that straddles the line between Mazzy Star and early Bjà¶rk.
Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
So What?! Fest 2022: 11 Undercard Acts Not to Miss | The Noise
May 27, 2022
You do not want to miss these 11 acts at So What?! Fest 2022.
Brandon Pens a Love Letter to the Messiness of Relationships in "Steady"
August 25, 2022
Brandon's soft compassion can melt even the most cynical.
Dora Jar's "Bump" Is a Hypnotic Manifestation Turned Reality
September 15, 2022
"Bump" is shrouded in a dreamlike ether.
![Moontower Takes Us On a Psychedelic Rescue Mission in "Season 1: The Ballad of William Hollywood" [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/moontower-ones-to-watch_1558552696.jpg)
Moontower Takes Us On a Psychedelic Rescue Mission in "Season 1: The Ballad of William Hollywood" [NEW ARTIST DISCOVERY]
May 22, 2019
Moontower is a band as unusual as its grooves are infectious.
Conan Gray, Wallows, Melanie Faye, and More Artists You Should Listen to Now | #NowWatching
March 20, 2020
The best new music playlist on Ones To Watch.
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.
valentina cy Makes Her Major Label Debut With the blackbear-Assisted "Bad"
July 10, 2020
"Bad" feels like it could serve as the score for any classic femme fatale.
Newcomer Alix Page Delivers Powerful Message on "Frank"
August 25, 2020
At just eighteen years young, newcomer Alix Page delivers an absolutely breathtaking follow up to her debut.