From the Site
The Backfires' "Song 55" Is an Electrifying Attack on Capitalism
October 19, 2021
"People give up their passions and loves, move to cities they don't like, and sit at desks that drain their souls."
![Meet Rhys Rich, the New Zealand Artist With an Infectious and Soothing Sound [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rhys-rich-interview_1634666555.jpg)
Meet Rhys Rich, the New Zealand Artist With an Infectious and Soothing Sound [Q&A]
October 19, 2021
Alongside a live performance from MEOW in New Zealand, we take a closer look at the rising talent.
![Myles Cameron Is Looking For Beauty in the Midst of the Apocalypse [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/myles-cameron-black-boys-look-blue_1634661605.jpeg)
Myles Cameron Is Looking For Beauty in the Midst of the Apocalypse [Q&A]
October 19, 2021
"I hope people get some sense of peace, or wonder, or joy out of it."
Yen Strange Faces Her Past in the Haunting "Go Away"
October 18, 2021
The Sydney-via-Moruya delivers a dark pop offering perfectly fit for the season.
Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
ToBy's Debut Album 'L'esprit' Is an Introspective and Multifaceted Journey
October 18, 2021
L'esprit is a project that is simultaneously cohesive and unrestrained in its omnivorous artistic direction.
Sam MacPherson Pours His Heart Into His Debut EP 'Songs for Sam'
October 18, 2021
"Sometimes you write music because you want to and sometimes you write music because you have to."
![Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kacy-hill-interview-simple-sweet-and-smiling_1634327234.jpeg)
Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]
October 15, 2021
"It became this kind of aspirational identity, like the persona that I wish I was more of."
![Chelsea Cutler Is Recapturing the Euphoria of Human Connection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chelsea-cutler-when-i-close-my-eyes-interview_1634324696.jpg)
Chelsea Cutler Is Recapturing the Euphoria of Human Connection [Q&A]
October 15, 2021
"There's an emotion for everyone. There's a thought for everyone. There's contemplation for everyone."
FINNEAS' Debut Album 'Optimist' Arrives as a Heart-Rending and Timeless Record
October 15, 2021
<i>Optimist</i> is a project full of hindsight, masterfully crafted production, and warranted pessimism.
![Ones To Watch Presents: Matt Maeson's 'The Day You Departed Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/matt-maeson-tour-ones-to-watch-2_1559761481.jpeg)
Ones To Watch Presents: Matt Maeson's 'The Day You Departed Tour' [ANNOUNCEMENT]
May 17, 2019
See the heart-wrenching crooner on tour this summer and fall!
![Rainsford Is Unafraid to Pour Her Heart Out [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/RAINSFORD-ones-to-watch_1571920020.jpg)
Rainsford Is Unafraid to Pour Her Heart Out [Q&A]
October 24, 2019
For Rainsford, writing music is simply part of the human experience.
LØLØ Embraces Heartbreak and Pop-Punk in 'overkill'
November 15, 2021
"I felt lost, lonely, and pathetic. When I feel that way, I turn to music."
Giift Finds Herself "Fed Up" on Moving Debut Single
February 18, 2022
Giift's voice is bare and raw, hiding absolutely nothing.
KennyHoopla Chases a Hopeless Romance on "Dirty White Vans//"
March 18, 2022
Catharsis has always and will always be at the heart of KennyHoopla's music.
Conan Gray's 'Superache' Is For The Hopeless and Hopeful Romantics
June 27, 2022
In his sophomore album, Gray mourns the loss of an idea of a person, the intangible 'what-ifs' and 'what could have beens.'
spill tab Presents a "Window" Into Her Kaleidoscopic, Ever-Changing Influences in New Single
March 29, 2023
“Window” is a melting pot of influences.
NewJeans Make a Glamorous Comeback With Double Singles "How Sweet" and "Bubble Gum"
May 24, 2024
In their long-awaited comeback, NewJeans seek out vintage sonics for a novel feel.
![Jake Wesley Rogers Unveils his Feminine Side in Sensational "Little Queen" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-wesley-rogers-ones-to-watch-3_1558637053.jpg)
Jake Wesley Rogers Unveils his Feminine Side in Sensational "Little Queen" Video [PREMIERE]
May 23, 2019
Are you searching for an artist with incredible passion and conviction?
Cailin Russo Revels in a Past Mistake in 'Declaration'
November 5, 2019
"a fierce proclamation of a mistake from which I couldn't seem to escape."