From the Site
Juliana Maria Makes a Bold Introduction With the Infectious "loverboy"
October 13, 2021
"Loverboy" embodies a playful flirtation.
Samaria Releases Mesmerizing 'Looper' Inspired "Out the Way" Visual
October 12, 2021
In her enchanting video, Samaria explores the concept of time and the struggle to move on.
Alix Page Teases Her Debut EP With the Heart-Rending "25"
October 12, 2021
"25" is a song wrapped in intricate storytelling, grief, and growth.
Khi Infinite's Debut Album 'Take What You Need' Is a Limitless Take on Hip-Hop
October 12, 2021
Khi's debut pulls from disparate and far-ranging soundscapes, ranging from alternative rock to beach pop.
![JW Francis Follows the Feeling on 'WANDERKID' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jw-francis-interview_1634057702.jpeg)
JW Francis Follows the Feeling on 'WANDERKID' [Q&A]
October 12, 2021
JW Francis captures the candid stories of the people who come in and out of his life, even if just for a moment.
John Alone Navigates His Way Through London and Fame on "Ego"
October 12, 2021
"Ego" is a testament to casting less harm, to be "better at being who I am."
LOVER Breaks Down His Sophomore EP 'Rookie Era,' Track By Track
October 11, 2021
<i>Rookie Era</i> is an album brimming with life and resilience.
Sam Fender Comes of Age on the Brilliant 'Seventeen Going Under'
October 11, 2021
"It's about growing up. It's a celebration of life after hardship, it's a celebration of surviving."
boylife's 'gelato' Is an Unflinching Portrait of Humanity
October 11, 2021
<i>gelato</i> is a Jackson Pollock splatter of the human experience.
brakence Conjures an Emotional Maelstrom on "argyle"
October 8, 2021
"argyle" sees brakence tackling themes of mental health, existential dread, and the cost of growing fame.
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-live-ones-to-watch_1568921467.jpeg)
Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On
September 19, 2019
Catch Charlie Burg currently supporting Ashe on her first headlining tour presented by Ones To Watch!
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
We’re Forever Stuck on beabadoobee’s "Glue Song"
February 14, 2023
"Glue Song" is a love letter laced in adoration, butterflies, and all of the perfectly indescribable feelings of young love.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.