From the Site
Bakar Muses on Nepotism and the Black British Experience on "The Mission"
August 23, 2021
Bakar explores what it means to be a "futuristic immigrant" in a world that still scrutinizes people of color.
Justus Bennetts Continues His Winning Streak With "Insomniac"
August 23, 2021
Justus has gone from having a couple of thousand streams to his name to establishing himself as an artist to be contended with.
GRACEY's "What a Waste" Is the Perfect Cure For Heartbreak
August 23, 2021
"I wrote 'What A Waste' in the first raw moments of a recent break-up, when all I felt was the initial loss."
Kazi Delivers an Anthem For the "real ones"
August 23, 2021
Taking a page from 100 gecs, Kazi's latest single moves at a mile a minute.
Lyn Lapid Holds Nothing Back on the Jazzy "In My Mind"
August 20, 2021
The 18-year-old's star power feels limitless.
After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
salem ilese Pens an Ode to "Ben & Jerry," the Only Guys Who'll Never Do You Wrong
August 20, 2021
There are only two men I trust in this world and they made half baked ice cream.
Elijah Waters Hits His Creative Stride on New Single "Grey"
August 20, 2021
"Grey" is Elijah Waters at his best.
Erica Cody Gets "Back to Basics" on Enviable R&B Slowburn
August 20, 2021
"When you take it back to basics and ignore the outside noise that's when it works best."
Dora Jar Returns With the Tauntingly Original “Puppet”
November 22, 2023
“Puppet” is an alluring return for the ever-original Dora Jar.
Meet Macey, Aotearoa’s most real and relatable up and coming artist.
December 12, 2023
Fan of artists like Sam Fender, 1975, Wolf Alice, Her's
Don Toliver, Cash Cobain, and Charlie Wilson End Song of the Summer Debate With “Attitude”
May 30, 2024
You can stop searching for you song of the summer.
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-ones-to-watch-2_1564081675.png)
Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]
July 25, 2019
"'Right Now' is about those moments spent with someone that are so fleeting yet somehow feel eternal."
![Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-ones-to-watch_1571773775.jpeg)
Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]
October 22, 2019
Mallrat is making music for people who love their pets, rough girls, and anyone who simply loves to listen to music while driving (license-having or not).
Lauren Sanderson Proves 'Midwest Kids Can Make It Big'
January 14, 2020
'Midwest Kids Can Make It Big' is a nigh-perfect introduction into Lauren Sanderson the artist and person.
Thomas Headon and the Empathic Euphoria of 'The Greatest Hits'
March 30, 2020
<i>The Greatest Hits</i> very well may be the first of many to come for Headon.
![Almondmilkhunni's "damnboy" Video Is a Femme Fatale-Driven Joyride Through the Desert [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/almondmilkhunni-damnboy_1596203884.jpg)
Almondmilkhunni's "damnboy" Video Is a Femme Fatale-Driven Joyride Through the Desert [Premiere]
July 31, 2020
Almondmilkhunni channels less Bonnie & Clyde and more Bonnie & Bonnie.
Khi Infinite's Debut Album 'Take What You Need' Is a Limitless Take on Hip-Hop
October 12, 2021
Khi's debut pulls from disparate and far-ranging soundscapes, ranging from alternative rock to beach pop.