From the Site
![Get to Know Groove-Pop Duo Balu Brigada [Live Performance + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/balu-brigada-live-ones-to-watch_1626891125.jpg)
Get to Know Groove-Pop Duo Balu Brigada [Live Performance + Q&A]
July 21, 2021
We sit down with the boys of Balu Brigada to discuss everything from Gorillaz to making up their own genre on the spot.
Araya Flexes His Limitless Versatility on "Favorite Sin" and "Dancer"
July 20, 2021
Araya is an artist you can turn to if you need to lose yourself in the club one moment only to throw yourself into an experimental pop mosh pit the next.
heylog Is Quietly Creating Emotive Hyperpop in His Own Corner of the Internet
July 20, 2021
While little is known about the anonymous artist and producer, it's likely that this is only the beginning.
![Jessie Murph Is Turning Every "You Can't" Into Fuel For Her Fire [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jessie-murph-interview_1626799503.jpg)
Jessie Murph Is Turning Every "You Can't" Into Fuel For Her Fire [Q&A]
July 20, 2021
"I learned early on that it's better for the mind and soul to let any negativity push you up instead of bring you down."
Caitie Turner's 'Heartbroken and Milking It' Is For the Hopeless Romantic in All of Us
July 19, 2021
"After lots of crying, trying to manifest a better boyfriend, and a whole lot of mental energy later, <i>Heartbroken and Milking It</i> was born!"
Worry Club Is Creating a Community That Extends Beyond Their Music
July 19, 2021
"I know it helps me a lot just to know there's other people out there just like me going through the same shit."
Dava's "Sticky" Is the Summer Bop You've Been Looking For
July 19, 2021
Channeling the Beastie Boys and No Doubt, "Sticky" is sure to get stuck in your head.
Kevin Abstract, slowthai, and $NOT Pull No Punches on "Slugger"
July 19, 2021
Between Abstract, $NOT, and slowthai, this collaboration made in heaven seems simply incapable of missing.
Chelsea Cutler Puts Her Own Infectious Spin on the Breakup Anthem With "Walking Away"
July 19, 2021
Anyone who's been part of a mutual, natural end of a relationship will find something in "Walking Away" to hold close.
Conan Gray's "People Watching" Sees Him Turning His Deeply Personal Songwriting Outward
July 16, 2021
For an artist who has had much of their life on full display, People Watching" arrives as such a refreshing perspective shift.
![j ember Takes Us Into the Studio For "Lower Than Low" Live Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/j-ember-ones-to-watch_1583254311.jpeg)
j ember Takes Us Into the Studio For "Lower Than Low" Live Video [Premiere]
March 3, 2020
"Lower Than Low' is a stream of consciousness confronting the toxicity that can arise after a breakup."
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Chapell Roan Documents 'The Rise and Fall of a Midwest Princess' in Stunning Debut Album
September 25, 2023
''The Rise and Fall of a Midwest Princess' is a whirling accumulation of years of hard work, the fear of failure, and pure passion.
What Is Your 2019 Summer Anthem? | Staff Picks
July 24, 2019
What is summer without a summer anthem?
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
Orville Peck Is Reviving Outlaw Country
March 31, 2020
No one in music today looks or sounds quite like Peck.
Welcome Whose Rules, The Next Psychedelic Pop Wonder
June 30, 2020
Today we embark on a surreal venture down the rabbit hole with the birth of Whose Rules - a psychedelic pop artist project created by an experienced producer, vocalist, and multi-instrumentalist.
Doja Cat Shoots For the Moon on "Planet Her"
June 25, 2021
Doja Cat proves that "the sky's the limit" doesn't apply to everybody.
Issue 01: School's Out!
September 7, 2022
Our very first zine, featuring Lexi Jayde, ericdoa, Thomas Headon, Riovaz, and more.
Los Aptos and Cuco Deliver a Dreamlike Serenade in "Miel"
June 2, 2023
"Miel" may just be the dreamiest love song of the summer.