From the Site
Kenny Mason's "Play Ball" Video Is a Punk-Rap Nostalgia Trip
June 16, 2021
Mason's music is a harmonious synthesis of punk, alternative rock, and Atlanta hip-hop affinities.
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Hope Tala's "Mad" Sublimely Captures a Relationship on the Brink
June 16, 2021
Hope Tala's music is a lucid daydream given sonic form.
![Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Skip-Waiters-handgun_1623856183.jpeg)
Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]
June 16, 2021
Rife with staccato bravado familiar to fans of Kendrick Lamar, Skip Waiters delivers on every front.
Carol Ades Memorializes a Snippet of Youth in Debut "I Can't Wait to Be British"
June 15, 2021
In her debut single, Ades encapsulates a moment of profound self-realization.
TANISAKO Reaches New Heights on Sophomore Single "Young & Dangerous"
June 15, 2021
In the span of two singles, TANISAKO has already established a somber, distinctive sound.
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
Tall Heights Unveil "The Mountain," a Touching Tale of Longing and Loss
June 15, 2021
Every moment of "The Mountain" is spine-chilling.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
Claud Wants Nothing More Than to "Go Home!" in New Sun-Soaked Single
June 16, 2022
"Go Home!" is a kindred spirit for anyone who has ever felt uncomfortable in their own skin.
![Richie Quake Isn’t Afraid Of Who He Is in Debut Album ‘I Want Some!’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/richie-quake-interview-i-want-some-1656707100.png)
Richie Quake Isn’t Afraid Of Who He Is in Debut Album ‘I Want Some!’ [Q&A]
July 1, 2022
"We should all be ok to look at who we really are and not just who we want to be."
Bianca Jade Puts the "Pressure" on in Seductive New Single
August 30, 2022
“Pressure” is a tantalizing ode to 2000’s R&B.
salem ilese Doomscrolls Her Way to a Alternative Pop Hit With "Painhub"
April 4, 2023
"Painhub" explores the dangers of digital overindulgence.
hemlocke springs Proves Herself an Era-Eschewing Pop Tour De Force in "sever the blight"
May 3, 2023
The more you try to figure hemlocke springs out, the more enigmatic she becomes.
![Sydney Rose Knows What She Wants [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image001-1744749537.jpg)
Sydney Rose Knows What She Wants [Q&A]
April 15, 2025
Wanting to hear from the source of this inspiration, we zoomed into her Nashville bedroom to learn more, give her flowers, and learn what this rising star wants now,
![Deconstruct Jennifer Lopez' "El Anillo" with Skilled Producer DalePlay [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/daleplay-ones-to-watch.jpg)
Deconstruct Jennifer Lopez' "El Anillo" with Skilled Producer DalePlay [ANATOMY OF A SONG]
March 6, 2019
Hear from the man who's worked with JLo, Becky G, Diplo and Skrillex.
![Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/troi-irons-ones-to-watch.png)
Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]
March 7, 2019
Influenced by Alanis Morissette, The Dead Weather, and Shirley Manson, Irons is pushing for an innovative renaissance of genre-bending rock.
iDKHOW - "Choke" | Live From The Rooftop Presented by The Noise
March 13, 2019
If you haven't quite grown out of your pop-punk phase (don't worry, neither have we), we have just the thing for you.