From the Site
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Hope Tala's "Mad" Sublimely Captures a Relationship on the Brink
June 16, 2021
Hope Tala's music is a lucid daydream given sonic form.
![Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Skip-Waiters-handgun_1623856183.jpeg)
Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]
June 16, 2021
Rife with staccato bravado familiar to fans of Kendrick Lamar, Skip Waiters delivers on every front.
Carol Ades Memorializes a Snippet of Youth in Debut "I Can't Wait to Be British"
June 15, 2021
In her debut single, Ades encapsulates a moment of profound self-realization.
TANISAKO Reaches New Heights on Sophomore Single "Young & Dangerous"
June 15, 2021
In the span of two singles, TANISAKO has already established a somber, distinctive sound.
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
Tall Heights Unveil "The Mountain," a Touching Tale of Longing and Loss
June 15, 2021
Every moment of "The Mountain" is spine-chilling.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
IDK's "Peloton" Is The Perfect Song For Getting Over Your Toxic Ex
June 14, 2021
With three successful singles and a Migos co-sign under his belt, 2021 is certainly shaping up to be IDK's year.
Sadye Makes Her "Biblical" Debut With Intoxicating Single
May 4, 2023
Few debuts sound this heavenly.
Riovaz Lets Us Into His Inner World in Self-Titled Debut Album
October 14, 2024
“This album is the most important piece in my catalog to date."
flor Plays Never Have I Ever With White Claw
September 16, 2019
Catch flor on their Ones To Watch - presented tour NOW!
Yoshi Flower Yearns for Only One Thing in "7 Days" Video
February 13, 2020
The all-consuming nature of love clearly its hold over Yoshi Flower.
How the Corona Virus Affects Your Favorite Artists and What You Can Do To Help
March 17, 2020
Whether you plan to quarantine and chill with someone, or remain socially isolated, let the voice of your favorite artists keep you company and get you through this strange time we're in.
Noah Cunane Adds Another Bop To His Catalog With "Call Him"
July 13, 2020
Every time we write about Noah Cunane, we're always talking about how he released his hottest track to date. Welp... we're here to say it again.
![Drewboy is Ready to Bring Traphouse Bounce to the Masses [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Drewboy Press - otw_1596220873.jpg)
Drewboy is Ready to Bring Traphouse Bounce to the Masses [Q&A]
July 31, 2020
Philly has a new MC ready to make an impact on the music industry.
The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
![Emlyn Shares the Lindsay Lohan-Inspired "Confessions of a Drama Queen" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emlyn-confessions-of-a-drama-queen_1622742948.jpeg)
Emlyn Shares the Lindsay Lohan-Inspired "Confessions of a Drama Queen" [Premiere]
June 3, 2021
Emlyn is nothing if not dynamic.
LOVER Breaks Down His Sophomore EP 'Rookie Era,' Track By Track
October 11, 2021
<i>Rookie Era</i> is an album brimming with life and resilience.