From the Site
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
Florida Collective seeyousoon Is Breaking New Ground in 2021
April 6, 2021
If you're a fan of hip-hop collectives or internet rap, seeyousoon should be an immediate addition to your weekly rotation.
Max Leone Chases the Ultimate High in "the craziest thing i've ever done"
April 5, 2021
"the craziest thing i've ever done" arrives as Leone's most romantic and enthralling track to date.
![Kxllswxtch's Vulnerability Is Taking Viral Form [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kxllswxtch-interview-1694809337.jpg)
Kxllswxtch's Vulnerability Is Taking Viral Form [Q&A]
September 15, 2023
Meet our best new artist of the month, Kxllswxtch.
Mustafa Explores Humanity and Heartbreak in "Gaza is Calling"
June 14, 2024
"The hope is that this serves as a stark reminder that every path is ours, every child is ours, and every war is ours to answer for and speak against."
Valley - "A Phone Call In Amsterdam" (Live) | All Eyes On
February 6, 2020
Watch Valley deliver a stirring rendition "A Phone Call In Amsterdam."
![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg)
Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
March 13, 2020
"In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
Cautious Clay's Rhapsodic "Roots" Takes Us Back to the Basics
March 8, 2021
With "Roots," Clay has mastered the art of musical minimalism done right.
INJI and Flyana Boss Embark on an International Girl Summer Anthem in "NICE TO MEET YA"
July 16, 2024
INJI and Flyana Boss' collaboration is one of uninhibited luxury.
XG Embrace Their Alien Personas in the Technicolor “SOMETHING AIN'T RIGHT”
July 29, 2024
Quirky and avant-garde, effortlessly cool and eccentric, XG is the future of international pop.
Montell Fish Declares His Undeniable Star Power in "What's It Take to Be a Star?"
September 13, 2024
Fish’s voice echoes like an orchestra, as hypnotizing as the first time we fell under its spell.
Grace Gardner and buffchick Have a Confession to Make in “Big Picture”
November 18, 2024
“Big Picture” sounds like a diary entry—cathartic and incredibly honest.
![Noah Slee Writes a Love Letter To New York Following Majestic Casual World Tour [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-slee-ones-to-watch-7.JPG)
Noah Slee Writes a Love Letter To New York Following Majestic Casual World Tour [TOUR DIARY]
January 8, 2019
"I am surprised every time how much I get from just being present in this city."