From the Site
Maasho Squares Off With His Personal "SAD MACHINE"
April 10, 2021
"SAD MACHINE" is an anthem for party animals and wallflowers alike.
Unusual Demont Delivers a Mesmerizing Vibe in the Prince-Inspired "Purple"
April 9, 2021
"Purple" sees Unusual Demont branching into a much more seductive and hypnotic style.
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
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Charmer Releases Bold "Blue Jay" Ahead Of Long-Awaited Third LP | THE NOISE
April 10, 2025
Michigan indie-punk outfit Charmer skillfully evokes the feeling of revisiting a pivotal moment that divided your life in two on their latest single, "Blue Jay."
YŪNGOLD Release Fiery Debut EP 'Force of Habit'
June 20, 2025
The record is a sweltering dive into alternative rock that's as raw as electrifying.
PARTYOF2 Finds Euphoria in the Chaos of "Just Dance 2"
August 13, 2025
"This song is our way of surviving — using our art to make sense of a world that feels broken."
Royel Otis Plead For a Resolution in "say something"
July 28, 2025
"This is a song about unspoken words."
SYD FOR SOLEN Might Be the Festival You’d Travel to Copenhagen For
August 11, 2025
Chappell Roan, Sam Fender. Khruangbin, Mk.gee, CMAT, Sienna Spiro, English Teacher and many more made their way to Copenhagen this past weekend for SYD FOR SOLEN.
KennyHoopla Tackles Grief In Indie-Alt Track "orphan//"
August 13, 2025
The track calls to his pop-punk roots while weaving in new sonic elements inspired by acts like New Order and the Drums.
![Fly by Midnight Take Us Along The Fastest Time Of Their Lives [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fly-by-midnight-pop-culturalistt-1755185212.jpg)
Fly by Midnight Take Us Along The Fastest Time Of Their Lives [Q&A]
August 14, 2025
Curious about the origins of this excellent pop record, we caught the friends and collaborators prior to their Fall tour, check it out here.
The Aces Mix A Cocktail of Identity & Disco Into Their Record "Gold Star Baby"
August 15, 2025
On their new album The Aces are celebrating all parts of their identities and the fun that comes with living life loud and proud.
Takayoshi Delivers a Burst of Emphatic 'songs that can fit in your pocket'
August 23, 2023
'songs that can fit in your pocket' is no misnomer, emerging as a tidy brief collection of songs that energize, deliver poignantly, and then shift into the next track.
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Gully Boys Take No BS on Latest Single "Mother" Ahead of Self-Titled LP | THE NOISE
August 15, 2025
The fierce lead single sets a strong tone with its in-your-face refusal to tolerate disrespect, specifically aimed squarely at the men who still don't understand that 'no' is a complete sentence.