From the Site
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
Florida Collective seeyousoon Is Breaking New Ground in 2021
April 6, 2021
If you're a fan of hip-hop collectives or internet rap, seeyousoon should be an immediate addition to your weekly rotation.
Ella Thompson Takes Us Through ‘Domino,’ Track By Track
November 28, 2023
Ella Thompson walks us through her wistfully longing debut album, 'Domino.'
Weston Estate Lose Themselves in the Toxic Infatuation of "Petra"
June 21, 2024
"Petra explores the idea of finding solace, or yourself, in another person in a way that is not healthy or genuine for either party."
![Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/simon-on-the-moon-ones-to-watch-3.jpg)
Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]
February 14, 2019
"To me this is a straight up pop song about bumping into a past love."
![Mokita Electrifies Heartbreak in "Til I Don't" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mokita-ones-to-watch-3.png)
Mokita Electrifies Heartbreak in "Til I Don't" [PREMIERE]
April 12, 2019
Mokita captures the emotional dichotomy of heartbreak to wondrous effect.
Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
Weekly Roundup: Duckwrth Helps Us "Find A Way", and More of the Best New Music
July 10, 2020
A weekly roundup of music, news, and videos.
danny orange Is Infectious and Charismatic on "Expensive"
October 8, 2020
"Expensive" is a release from director Daniel Jordan K under his alias danny orange and is just as colorful and exciting as the videos he directs.
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
It "Ain't No Secret" That Hablot Brown's Latest Track Is an Undeniable Vibe
October 7, 2019
Hablot Brown remains one of the most polished neo-soul acts in the scene today.