From the Site
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
Florida Collective seeyousoon Is Breaking New Ground in 2021
April 6, 2021
If you're a fan of hip-hop collectives or internet rap, seeyousoon should be an immediate addition to your weekly rotation.
![CJ Flemings - "Acquainted" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cj-flemings-live_1581626334.jpg)
CJ Flemings - "Acquainted" [Live + Interview] | Northside Sessions
February 13, 2020
CJ Flemings delivers a standout rendition of "Acquainted."
Awgust Explores Heartbreak in His Debut Single "Never"
August 14, 2020
Awgust explores the painful conversations during a breakup on "Never"
Making (Not Raw) Fried Chicken With payton | Bone Apple Tea
December 16, 2021
payton may have a knack for racking up fans in the millions but can he cook chicken all the way through?
Nick Wagen’s “I Want Your Love” Is This Summer’s Heartache Anthem
May 15, 2023
Working on this summer’s hand-out-the-window, road-trip-to-the-beach playlist?
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LYELL Teams Up With Underoath's Aaron Gillespie On Explosive Single "I Can't Take It" | THE NOISE
May 15, 2023
Alt/rock powerhouse LYELL continues her mission to empower those around her with the release of her latest single, "I Can't Take It," featuring Underoath's Aaron Gillespie.
Soft Plastics Music Makes You Feel Like the Love Interest of a Film Noir
September 15, 2023
It’s heart-wrenching, melodious, and highly-executed–much like the rest of Soft Plastics’ music.
Juliet Ivy Explores the Complexities of Girlhood and Comparison in "is it my face?"
May 16, 2024
"We’re just girls with so many different emotions, personalities, and sides to us and we wanna feel loved and wanted and good enough."
Hobo Johnson, Michael Seyer, Sam Fender & More | #NowWatching Playlist
September 13, 2019
Follow along for the best new songs added every week.
Ryan Beatty, $NOT, Raveena, and More Artists You Should Listen to Now | #NowWatching
January 31, 2020
The best new music playlist on Ones To Watch.
beabadoobee Releases "Care" and Announces Debut Album
July 15, 2020
beabadoobee releases another 90s nostaligc jam and announces her debut album.