From the Site
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
Florida Collective seeyousoon Is Breaking New Ground in 2021
April 6, 2021
If you're a fan of hip-hop collectives or internet rap, seeyousoon should be an immediate addition to your weekly rotation.
Kaelin Ellis Takes Us Through His Project ‘You Are Here, Start.’ Track By Track
June 27, 2024
Ellis constructs a journey, a swagger-filled party bus of beats and synths that make you slow down and actually listen.
KennyHoopla Gives Himself His Overdue Flowers in “ONE TULIP//“
August 8, 2024
KennyHoopla bares all corners of his complex soul on this pivotal new release.
Peach Pit Soars to Daring New Heights in “Magpie”
October 29, 2024
'Magpie' is a love letter to creative experimentation, defying genre conventions and pushing the boundaries of indie rock.
Isabel Pless Sips on Hometown Nostalgia in "Shirley Temples
January 24, 2025
Draped in vivid lyricism, Pless invites us into her picturesque home in Vermont with this lighthearted tune.
TAVE and Kenyon Dixon Drop Tranquil and Tantalizing Tune “Laid Back/Old Skool Chevy”
February 6, 2025
Take a joyride with TAVE and Kenyon Dixon in this laidback single.
Chappell Roan Honors Her Country Roots in "The Giver"
March 17, 2025
The breakout pop star is finally back with a cheeky pop-country smash.
![Dali Rose Guides Us to "Heaven" in Debut EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image001-1746165182.jpg)
Dali Rose Guides Us to "Heaven" in Debut EP [Q&A]
May 2, 2025
On ‘Heaven’ the mystery of this nascent artists is guarded in everything but his supreme talent, a man whose vocals command attention acapella, against a Hammond keyboard or soaring in choruses over a piano.
The Hellp Deliver a Microdose of Sleazy Fun in 'LL Revisited'
May 7, 2025
The Hellp is nothing if not original.
![Oceanic Make a Bid To Bring Back Bands [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2025-06-24_at5.22.37_p_m-1750810994.png)
Oceanic Make a Bid To Bring Back Bands [Q&A]
June 24, 2025
Their latest single, "I'm Your Boy," is an equally dreamy and punchy indie-alt anthem.
![From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1752687249.jpg)
From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]
July 16, 2025
Ever so curious about such a uniquely committed and complementary group, so early in their careers, we snuck the group into our nice executive conference room for a proper deep dive.