From the Site
Unusual Demont Delivers a Mesmerizing Vibe in the Prince-Inspired "Purple"
April 9, 2021
"Purple" sees Unusual Demont branching into a much more seductive and hypnotic style.
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
The Warning Want "MORE" Out of Life
May 15, 2023
All we want is more The Warning.
![10 Questions With awfultune Ahead of Her 'unreleased demos ii' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/awfultune-interview-1708629207.jpg)
10 Questions With awfultune Ahead of Her 'unreleased demos ii' EP [Q&A]
February 22, 2024
"Get some sweets and candy, some tea, and a good blanket. Throw your headphones on and dive in."
Transport Yourself to Omar Apollo's 80s Dance Party with the Technicolored "So Good" Video
May 17, 2019
+ Catch Omar Apollo on 'The Voyager Tour' with Ambar Lucid now!
![UMI - "Remember Me" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Umi-live-ones-to-watch_1560287994.jpg)
UMI - "Remember Me" [Live + Interview] | All Eyes On
June 11, 2019
Existing at the crossroads of alternative neo-soul and R&B is UMI and her otherworldly brand of bedroom R&B.
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Ben Kessler and Lizzy McAlpine Paint a Picture of Pure Emotion on "False Art"
October 19, 2020
With what may be his most impressive release to date, Ben Kessler is back with "False Art" featuring Lizzy McAlpine.
Sam Austins and Sir Chloe Capture Teenage Euphoria on "Joy For Youth"
August 10, 2021
"'Joy For Youth' is a sonic time capsule, surrounding the aura of childhood bliss and teenage rebellion."
Outside Lands 2022: 9 Acts Not to Miss
August 3, 2022
You do not want to miss out on these nine up-and-coming stars.
![METTE Paints a Beautiful Portrait of Self-Expression in "Van Gogh" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mette-van-gogh-interview-1691689230.jpg)
METTE Paints a Beautiful Portrait of Self-Expression in "Van Gogh" [Q&A]
August 10, 2023
"Feel all the feelings. Don’t deny them and think you need to be positive all the time, that’s not inspiring."
Snow Strippers' "Just Your Doll" Is a Haunting Electric Nod to the Myspace Era
November 16, 2023
Trashy dance punk is a lost religion, and Snow Strippers are building an impenetrable temple.
d4vd Returns to His Roots Amidst the Emotional Turmoil of "Where'd It Go Wrong"
December 19, 2024
"Where'd It Go Wrong" captures the messy aftermath of realizing something that once felt perfect has fallen apart.