From the Site
Unusual Demont Delivers a Mesmerizing Vibe in the Prince-Inspired "Purple"
April 9, 2021
"Purple" sees Unusual Demont branching into a much more seductive and hypnotic style.
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
Meet Lava La Rue, the Genre-Eschewing Multi-Hyphenate With an Interdimensional Vision
April 4, 2023
Lava La Rue is encapsulated chaos, living as a statement piece and mixing genres like potions.
SEB Pens an Ode to Ephemeral Beauty on "god of the sunsets"
October 6, 2021
"For a short moment at the end of every day, the sky is lit up with brilliance while counting down to darkness at the same time."
![Marco McKinnis Illustrates Love, Growth, and the Beginning of an Artistic Evolution in 'E'Merse' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marco-mckinnis-ones-to-watch-2_1561567761.png)
Marco McKinnis Illustrates Love, Growth, and the Beginning of an Artistic Evolution in 'E'Merse' [Q&A]
June 26, 2019
R&B's best-kept secret isn't so much of a secret anymore.
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
Poptropicaslutz! Set The Standard With Debut Album 'Face For The Radio'
October 20, 2023
'Face For The Radio' sees poptropicalslutz! at their most cohesive and daring yet.
Maeta Reaches New Heights in Kaytranada-Produced EP 'Endless Night'
June 24, 2024
"I just want everyone to have fun, dance, and be free this summer!”
The Garden Unveil the Dizzying "Orange County Punk Rock Legend," Announce New Album
July 21, 2022
"Written in the back of an old restaurant... I decided to write it after being slapped by the old cook.”
Jazmin Bean’s 'Traumatic Livelihood' Is a Genre-Blending Exploration of Trauma and Healing
February 26, 2024
Boundaryless and exquisitely donned in theatrics, 'Traumatic Livelihood' is a precious collection of the artist’s musical and personal voice.
![Boy In Space Is Done With Playing It Safe [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boy-in-space-interview_1582655188.JPG)
Boy In Space Is Done With Playing It Safe [Q&A]
February 25, 2020
"I want to stop being safe, because there's an unsafe creative person inside of me that needs to fly a little bit."
![Thea Bares Her Gorgeous Soul in "Inside Out" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/thea-inside-out-ones-to-watch_1584032035.jpeg)
Thea Bares Her Gorgeous Soul in "Inside Out" [Premiere]
March 12, 2020
Thea has our full, undivided attention.