From the Site
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
BK Rockstar's Delivers a Wild, High Energy Performance on "Smoke"
March 25, 2021
Brooklyn native, BK Rockstar, is relatively new to the hip hop scene, but he raps as if he's an established veteran.
Jelani Aryeh Is Blissfully Sentimental on New Single "Marigold"
March 25, 2021
Jelani Aryeh is a name you should definitely be familiar with.
Cheb Rabi Lets His Music Speak on His Behalf on "Void"
March 25, 2021
You can hear the pained emotion in Cheb Rabi's strained vocal inflections as he laments on past love on his latest song "Void."
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.
KOAD Emanates Creative Energy on His Debut "pots n' pans"
March 25, 2021
The self-described rapper, singer, and "magician" known as KOAD makes his debut this month with "pots n' pans."
Giveon's 'When It's All Said And Done... Take Time' Demands Your Full Attention
March 22, 2021
The new deluxe album is a smoldering marriage of Giveon's buttery baritone and penchant for romantic lyricism.
![Babygirl Talk Finding Humor in Sadness, Growth as Songwriters, and New Single "Nevermind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Picture1_1616194729.jpg)
Babygirl Talk Finding Humor in Sadness, Growth as Songwriters, and New Single "Nevermind" [Q&A]
March 19, 2021
We were lucky enough to be able to virtually sit down with Babygirl to find out more about their story and what's next for them.
"Skywalker" Is Oliver Malcolm's Most Personal Song to Date
March 19, 2021
The lyrics to Oliver Malcolm's "Skywalker" are honest about feeling lonely, which we've all experienced this past year.
Nate DAE Pushes Hip-Hop's Limits With 'Such Is Life'
March 19, 2021
Four years have passed since Florida rapper and singer Nate DAE released his debut record 'California PSA,' but this month, the wait for a new project has finally ended.
![Meet Rhys Rich, the New Zealand Artist With an Infectious and Soothing Sound [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rhys-rich-interview_1634666555.jpg)
Meet Rhys Rich, the New Zealand Artist With an Infectious and Soothing Sound [Q&A]
October 19, 2021
Alongside a live performance from MEOW in New Zealand, we take a closer look at the rising talent.
![Meet Mo Etc., the Soulful Artist Bringing Her Sound to Wellington [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mo-etc-performance_1643134366.png)
Meet Mo Etc., the Soulful Artist Bringing Her Sound to Wellington [Q&A]
January 25, 2022
Mo Etc. represents a character heavily defined by a DIY ethos and expressions of curiosity.
Forces Collide in Shady Blu and Babyface Ray’s “Topic Of Discussion”
February 9, 2023
SoCal's best-kept secret is out of the bag.
Walter The Producer Curates a Sound All His Own in 'No Substance Mixtape'
July 17, 2023
Walter The Producer feels like a tightly-kept secret ready to burst.
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Obsessed with The Jonas Brothers Reunion? Here are 7 Ones To Know
March 5, 2019
With a forthcoming album and documentary, we're most definitely "Still in Love With You," Jonas Brothers. Here are 7 rising artists you need to know if you agree.
347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
![Pollyanna's "Mars" Is an Adrenaline-Racing Anthem [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Pollyanna-Mars_1651766256.png)
Pollyanna's "Mars" Is an Adrenaline-Racing Anthem [Premiere]
May 5, 2022
"It's gritty, it's heavy, it's loud, it's abrasive, it's explicit, and it's super honest."
![KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kairo-love-letters-to-houston_1653496033.jpeg)
KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]
May 25, 2022
"I'm happy that we... are able to make our music with our skin, our hair, our real appearance, and be confident."
Poppy's 'Choke' Is a Soundtrack to Mayhem
July 2, 2019
Poppy is an electronic pop/rock icon from your worst nightmares.