From the Site
The Elevator Encounter That Sparked a New Music Genre
February 26, 2021
In honor of Black History Month, we explore the legacy of Gamble and Huff, the progenitors of Philly Soul.
Blu DeTiger Showcases Her Musical Virtuosity on "Vintage"
February 25, 2021
Any fan of groovy, funky pop music should be sure to check out Blu DeTiger's latest single, "Vintage."
Colby Lafayette Steps Into His Rockstar Persona on "BEST GUY"
February 25, 2021
Colby Lafayette is exploring new vices on his single "BEST GUY."
Junaco Returns With Peacefully Hypnotic Single "Blue Room"
February 25, 2021
Junaco's latest single "Blue Room" is an indie-rock-meets-chillwave laced with psychedelic guitar melodies and ethereal vocals.
Kid Hastings Explores a New Relationship on "Backwards"
February 25, 2021
"Backwards" features Kid Hastings' signature dulcet tones and cleverly written songwriting.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
Still Woozy Daydreams of Electric Romance in New Video for "Rocky"
February 25, 2021
Still Woozy adds a touch of surrealism to complement his brand of bedroom pop in his new video for "Rocky"
!["Love You Now, Love You Later" Is Yet Another Testament to Ben Kessler's Diverse Songwriting [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_AA_0405 (3)_1614208794.jpg)
"Love You Now, Love You Later" Is Yet Another Testament to Ben Kessler's Diverse Songwriting [Premiere]
February 24, 2021
Continuing our everlasting journey with Ben Kessler, we're extremely excited to premiere his latest single "Love You Now, Love You Later."
Ashe Rewrites the Story on "The Same" for 'To All The Boys' Finale
February 24, 2021
"The Same" captures the all-consuming head-spinning surrealism of being totally enraptured one day and shattered to pieces the next.
How Mahalia Jackson Blessed the Masses
February 24, 2021
In honor of Black History Month, we highlight four musical acts that changed the face of the music industry.
Who Is Maxo Kream?
October 6, 2022
Meet the Houston rapper whose come-up story is just beginning.
![Bailey Bryan Takes One Last Look Back With "Tragic" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bailey-bryan-tragic-1669911725.jpg)
Bailey Bryan Takes One Last Look Back With "Tragic" [Premiere]
December 1, 2022
Bryan is a collage of feelings, honesty, and sensuality that hangs precariously balanced.
Godly the Ruler Wants You to Know 'the world is big, get over it'
August 21, 2023
'the world is big, get over it' is a body of work that's equal parts imaginative, eclectic, and electrifying.
Artemas Expands on His Intoxicating, Inescapable Sound With 'pretty'
February 9, 2024
'pretty' is a slow descent into madness.
Jean Dawson Teases Forthcoming Album With Lil Yachty-Assisted “Die For Me”
August 19, 2024
" I no longer have words except for in the songs I write. I hope you feel something.”
![Ari Abdul Delivers a Dark, Cheeky Single in "Dreams" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ari-abdul-dreams-interview-1741745644.jpeg)
Ari Abdul Delivers a Dark, Cheeky Single in "Dreams" [Q&A]
March 12, 2025
"Dreams" marks the beginning and end of an era for the breakout star.
Easy Life's "Nice Guys" Is a Chaotic Masterpiece
October 29, 2019
A naked trump cameo, a religious cult, and an unfazed Easy Life make for one of the best music videos we've seen all year.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
![Casey Conroy and COASTCITY Deliver a Message of Heartfelt Vulnerability in "Best Shoes" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/casey-conroy-best-shoes_1588694543.jpg)
Casey Conroy and COASTCITY Deliver a Message of Heartfelt Vulnerability in "Best Shoes" [Premiere]
May 5, 2020
"It got to a point where I felt so defeated that I just wanted to run home."
Viral Sensation Lil Mariko Returns With the Four Loko-Fueled "Boring"
July 16, 2021
Lil Mariko's "Boring" was written to launch Four Loko Records, which may just be the wildest sentence I've written this year.