From the Site
Alexander 23 Doesn't Want You to "Cry Over Boys"
February 3, 2021
Alexander 23 somehow puts one of the most complex human experiences into words on "Cry Over Boys."T
Griff Seeks Escapism and Fantasy in "Black Hole" Music Video
February 3, 2021
.Griff personifies the emptiness of losing someone, relating it to an all-consuming "black hole."
Sedona's Visual for "Leaving the Chapel" Is a Dreamy 80's-Inspired Ode to Tragic Love
February 3, 2021
After the release of their debut EP Rearview Angel last year, Sedona returns to us this week with a visual for "Leaving the Chapel."
Unusual Demont Surpasses Expectations on His New Single "Pine"
February 3, 2021
With his sophomore single "Pine," Unusual Demont surpasses expectations and shows just how consistent of an artist he is.
KidEyes Throw Their Name into the Mix on "Come Down"
February 3, 2021
Pop-rock duo, KidEyes, may not be a name you were formally introduced to, but allow us to make that introduction.
Augustine Takes Us on a Whirlwind of Emotion on "Prom"
February 2, 2021
In the most beautiful mess of emotion, Swedish DIY artist, Augustine, releases a bucket of passion into his first single of the year "Prom."
Ben Kessler Strives to Find Balance on "Cruise Control"
February 2, 2021
We've covered Ben Kessler since the very beginning, and we're thrilled to be covering his impressive growth on "Cruise Control."
New Artist Discovery: Izzy Perri
February 2, 2021
Izzy Perri is a New Jersey native pulling inspiration from the likes of Hendrix and Clapton, and adding modern fuel to his writing and production.
Mcamp's "Sexy in The Morning" Soulfully Unifies Vintage and Modern R&B
February 2, 2021
Though Portland weather has a reputation for being dreary and dejected, PDX-based Mcamp's newest single is anything but.
Charles on TV Bends Genres on Jazzy Single "Strongman"
February 2, 2021
New York singer and songwriter Charles on TV returns to us this week with "Strongman," a quirky and eclectic single that sees an unlikely combination of jazz, pop, and funk.
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
Tayler Buono Is Finally Able to Put the Past Behind Her in "IFHU" Video
April 29, 2021
"The music video for 'IFHU' was a heartbroken girls' dream to make".
The Best of 2021, According to the Ones to Watch Staff
December 27, 2021
This is 2021, as we experienced it.
Nana Lourdes Delivers an Off-Kilter Diss Track With "Fuck Up Person"
October 5, 2022
You just can’t help but sing along to this snippy diss-and-dance track.
UK-based, New Zealand-born Molly Payton is a fast-rising indie talent.
May 28, 2023
Fans of artists like Newdad, Julia Jacklin, Soccer Mommy
310babii Is Anything But “Stuck”
January 19, 2024
“Stuck” is flows with effortless verses by artist 310babii, a laidback Cali poet that begs one to cruise the wide-open boulevards with a driving beat and bass line.
King Princess Joins the Legendary Fiona Apple to Reimagine "I Know"
January 25, 2019
The Brooklyn-bred songstress satisfies our hunger for new music with "I Know," a modernized cover and collaboration with pop icon, Fiona Apple.
Slow Hollows' 'Actors' Is an Album Free of Genre and Fear of Failure
October 24, 2019
Slow Hollows is sonic proof we are living in a post-genre world.
Ant Saunders Is Stepping Out of His 'BUBBLE'
April 3, 2020
Saunders follows viral breakout success with a debut EP that is entirely his own.
Noah Cunane Pens "Miami" For the One Who Got Away
April 17, 2020
"Miami" is a song that brings you back the good and bad of a first love gone too soon.