From the Site

Empathetic & Spiritual, UMI Takes Us On a Journey of 'Introspection'
June 26, 2020
A worthy testimony to her growth as a songwriter, the EP is a conceptual and spiritual experience, with Easter eggs riddled throughout the collection, tying the 6-track EP in symbiotic bliss.
Author:
Jessica Thomas

Dominic Fike Returns With Another Song Sure to Get Stuck in Your Head
June 26, 2020
Can Fike do any wrong?
Author:
Ruby Scott

Abhi the Nomad's "Risky Business" is a Funk-Filled Life Soundtrack
June 25, 2020
Abhi The Nomad never ceases to amaze us with his fun, relatable music.
Author:
Joey Legittino

Emma Zander Tells The Honest Truth on "America's Favorite Tranquilizer"
June 25, 2020
From pill abuse to social anxiety to our addiction to social media, Zander hits the nail on the head.
Author:
Joey Legittino

Jean Dawson Ponders Life and Death in "CLEAR BONES"
June 25, 2020
If we've said it once, we've said it a million times: Jean Dawson is the future.
Author:
Ruby Scott
![seeyousoon Needs You to "Shut Up" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Animated GIF-downsized_large_1593097870_1593461733.gif)
seeyousoon Needs You to "Shut Up" [Premiere]
June 25, 2020
Them Florida boys (and girl) are back at it again.
Author:
Malc.

Joel Blackmon is Earnest and Honest on "Morning"
June 24, 2020
Blackmon's vibrant harmonies and near-tears romantic lyricism will make him an instant favorite for those needing musical accompaniment to their summer love quests.
Author:
DJ Connor
![guccihighwaters' "rope" is an Emotional Goodbye to Creativity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/guccihigh - otw_1593028247_1593461672.jpg)
guccihighwaters' "rope" is an Emotional Goodbye to Creativity [Premiere + Q&A]
June 24, 2020
"rope" is en emotional three-minute track that's spun as a heartfelt goodbye to a long-lost friend. Listen to "rope" and read our full Q&A.
Author:
Jimmy Smith

Peach Tree Rascals - DEER
June 24, 2020
This song is the perfect blend of vibey bass lines, fun guitar riffs, and strong beats seamlessly packaged in PTR's signature production style.
Author:
Lauryn Tauber

Continue To Celebrate Black Music with Top That Track & Lila Ike
June 23, 2020
Join Lila Ike on Top That Track this week as they continue their "Celebrate Black Music" series.
Author:
Precious Kato

Gigi Perez's “Sailor Song” Sees the Rising Star Yearning in the Eye of the Storm
July 29, 2024
TikTok yearners at large have been begging for “Sailor Song” since it was teased earlier this spring.
Author:
Abby Kenna

Meet 1999 Write The Future, 88Rising's Futuristic Music Collective
February 9, 2024
1999 Write The Future balances nostalgia and futuristic intent to wondrous effect.
Author:
Carter Fife

Every Song Featured in Euphoria Season 2, Episode 4
January 31, 2022
Happy Euphoria day ✨
Author:
Alessandra Rincon
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Author:
Alessandra Rincon

Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
Author:
Jazmin Kylene

Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
Author:
Ruby Scott

Meet goodboy noah, an Emerging R&B Sensation
January 28, 2021
We had the chance to *virtually* sit down with emerging R&B singer goodboy noah and learn more about the inspiration behind his music.
Author:
Paige MacDonald

beabadoobee Eloquently Moves Forward in “the way things go”
July 19, 2023
"the way things go" is decorated with satin ribbons, prim and proper ballerinas, fresh florals, and all things Sandy Liang.
Author:
Tatum Van Dam
![Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-ones-to-watch_1567123270.jpg)
Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]
August 29, 2019
With Mexican, Filipino, and Palestinian roots that run deep, Peach Tree Rascals is one of the most hardworking collectives we've had the honor of introducing.
Author:
Alissa Arunarsirakul
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
Author:
Alessandra Rincon