From the Site
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
Tahj Keeton's 'SARF' is a Risky and Psychedelic Rap Album Unlike Its Contemporaries
August 11, 2020
Tahj Keeton's SARF s aggressive, grungy and versatile.
Victoria Monét Serves Us an Authentic Fierceness in 'JAGUAR'
August 11, 2020
In <i>JAGUAR</i>, Monét shows us there is power to be found in freedom, confidence, and being yourself.
SÅl's Debut Single "Things End as They Begin" Demands Attention
August 11, 2020
"Things End as They Begin" is a beautifully sung electronic pop masterpiece that makes new artist SÅl seem like a seasoned veteran.
Omar Apollo Reminds Us to "Stayback" and Protect Our Energy
August 11, 2020
We all hear about the importance of physical distancing, but Apollo reminds us of the importance of giving our emotions space to breathe.
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
SG Lewis Partners With Robyn and Channel Tres For Hypnotic Dance Track "Impact"
August 10, 2020
"Channel is an artist I believe will go on to create a musical legacy as important as the one Robyn has already created, and to have the two of them on this record together is insane."
Kyle Dion Ushers In A New Era With Double Singles
August 10, 2020
Kyle Dion drops off two new records.
Rewind: Our 5 Favorite Music Videos of the Last Week
July 21, 2022
From MorMor to Catie Turner, these are 5 videos you definitely don't want to miss.
PawPaw Rod on Identity, Self-Care, and Weed | Close Friends
June 6, 2023
We get close and personable with the alt-R&B prodigy.
![Carter Vail Dives into Pop Surrealism, Jiu Jitsu, and Songs About Fish [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/carter-1155x770_copy-1733521445.jpg)
Carter Vail Dives into Pop Surrealism, Jiu Jitsu, and Songs About Fish [Q&A]
December 6, 2024
Witty, lyrically curious, and willing to explore in comedic spaces, we needed to the direct scoop on the man behind the meme.
BANKS' "Gimme" Reminds Us Why We Originally Fell in Love With the Dark Pop Star
April 29, 2019
The queen of dark pop returns with her first single in nearly three years.
![Ones To Watch Presents: 'The Dead South - Served Cold Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/The-Dead-South-ones-to-watch_1561479400.jpg)
Ones To Watch Presents: 'The Dead South - Served Cold Tour' [ANNOUNCEMENT]
June 25, 2019
Tickets will be available Friday, June 28 at 10:00 AM local time!
X Lovers' 'virgin' Is an Avalanche of Emotional Depth
November 25, 2019
X Lovers has dispatched a wellspring of emotions for you to bask in.
RMR, JAWNY, 100 gecs, and More Artists You Should Listen to Now | #NowWatching
February 28, 2020
The best new music playlist on Ones To Watch.
![Puma Blue Balances the Light and the Dark on Latest Album 'in Praise of Shadows' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Puma Blue otw_1612538865.jpg)
Puma Blue Balances the Light and the Dark on Latest Album 'in Praise of Shadows' [Q&A]
February 5, 2021
We talked with Puma Blue about his new album 'In Praise of Shadows,' its inspirations, having a specific artistic vision, and much more.
Meet Wet Leg, the UK Breakout Act Wielding Biting Wordplay and Deadpan Delivery
January 4, 2022
Listening to Wet Leg feels equal parts cathartic and exhilarating.
It Is Only a Matter of "Time" Until Brandon Is a Star
May 10, 2023
"Time" is a myriad of twisted emotions and confessions.