From the Site
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
Tahj Keeton's 'SARF' is a Risky and Psychedelic Rap Album Unlike Its Contemporaries
August 11, 2020
Tahj Keeton's SARF s aggressive, grungy and versatile.
Victoria Monét Serves Us an Authentic Fierceness in 'JAGUAR'
August 11, 2020
In <i>JAGUAR</i>, Monét shows us there is power to be found in freedom, confidence, and being yourself.
SÅl's Debut Single "Things End as They Begin" Demands Attention
August 11, 2020
"Things End as They Begin" is a beautifully sung electronic pop masterpiece that makes new artist SÅl seem like a seasoned veteran.
Omar Apollo Reminds Us to "Stayback" and Protect Our Energy
August 11, 2020
We all hear about the importance of physical distancing, but Apollo reminds us of the importance of giving our emotions space to breathe.
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
SG Lewis Partners With Robyn and Channel Tres For Hypnotic Dance Track "Impact"
August 10, 2020
"Channel is an artist I believe will go on to create a musical legacy as important as the one Robyn has already created, and to have the two of them on this record together is insane."
Kyle Dion Ushers In A New Era With Double Singles
August 10, 2020
Kyle Dion drops off two new records.
![Sophie Powers Enters a Dark New Era With "move with me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophie-powers-interview-1746749697.jpg)
Sophie Powers Enters a Dark New Era With "move with me" [Q&A]
May 9, 2025
The 20-year-old artist sheds the bubblegum neon aesthetic and steps into a darker, rawer, and more nihilistic vision of herself.
SWMRS Delivers a Bout of VHS-Era Punk Nostalgia With "Trashbag Baby" Video
January 15, 2019
SWMRS delivers just what punk rock needs right now.
![888 Dives into Post-Relationship Growth in the Contagious "Pins & Needles" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/888-ones-to-watch_1557944643.jpg)
888 Dives into Post-Relationship Growth in the Contagious "Pins & Needles" [PREMIERE]
May 15, 2019
With elevated electronic soundscapes, contagious alt-pop melodies, and blazing vocals, the track is a commanding yet emotive release.
Charlie Burg's 'Tha Breeze, Tha Steeze, Palm Trees' Is an Infectious Summer Vibe
July 22, 2019
Beat the heat and soak up the sun with Burg's latest buoyant offering.
LIA LIA's "Night Call" Is Pop for After Midnight
October 2, 2020
Berlin-based vocalist and songwriter LIA LIA gets into an autumn vibe with her new single "Night Call," a cooling tonic of sound adding mystery to the shortening days, a plea for something to end and begin anew.
kmoe's Unconventional Style Makes "flutter" a Must Listen
October 9, 2020
"flutter" is a pop ballad with an electronic instrumental and a climactic build to a glitchy outro.
The Backfires' "Song 55" Is an Electrifying Attack on Capitalism
October 19, 2021
"People give up their passions and loves, move to cities they don't like, and sit at desks that drain their souls."
Ice Spice Keeps the Hits Coming With "In Ha Mood"
January 6, 2023
Ice Spice is making a case for herself among New York's greatest.
The Band CAMINO Kickstart a New Era With Fiery Single "Told You So"
February 27, 2023
"They're listening now, but it's too late."
Landon Barker Kicks Off His Rockstar Story With Debut Single "Friends With My Ex"
September 22, 2023
“Friends With My Ex” is equal parts love story and pained, self-inflicted guilt trip.